Out of the Orchard


DeVaney: Why telling our story matters

By Jon DeVaney

While not yet ratified, an agreement on a new contract for West Coast port workers has been reached, ending four months of work slow-downs and temporary closures that have severely harmed our industry and the entire U.S. economy. While an agreement is welcome news, the damage has already [...]

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    Fryhover: USDA’s Arctic apple decision means differentiation and education will be imperative

Fryhover: USDA’s Arctic apple decision means differentiation and education will be imperative

The recent approval by USDA of the Arctic apple brands wasn’t unforeseen by our industry. We have been preparing for months knowing that approval was coming.

Washington and other U.S. apple-producing states have provided comments and concerns to USDA during the evaluation process, but clearly marketing plays no role with [...]

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    Thurlby: Northwest cherries shipping, selling at near record volumes

Thurlby: Northwest cherries shipping, selling at near record volumes

As the saying goes in the cherry industry, the only thing that’s the same every year is that it will be different.  As an industry, finding ourselves on the back part of our crop as we near August is nothing unheard of…even crops as recent as 2007 historically wound [...]

Grim: Washington’s industry consolidation has reached the bell lap

Two and one-half years have passed since West Mathison broached the idea of industry consolidation in Washington State at the December, 2011 Annual Meeting in Wenatchee of the Washington State Horticultural Association (WSHA).

Thurlby: Northwest cherry team on the go through first crop estimate

The promotion staff at the Northwest Cherry Growers has been all over the globe over the past several months.

Likewise, the phone continues to ring with queries from media, retailers and importers asking how big the crop is going to be and from growers informing me that there is “great [...]

Good Fruit Grower improves service to growers

As the Northwest Tree Fruit Industry races toward 2014, the team at the Washington State Fruit Commission has been racing to meet the new year head on with powerful promotion programs for stone fruit and a new approach to content at WSFC’s flagship grower educational vehicle … Good Fruit [...]

The Fickle Nature of Earned Media

With the industry running full tilt into apple harvest … the team at the Northwest Cherry Growers is putting together the post season pieces of this year’s sweet cherry harvest.  Final numbers are still being compiled but it looks like the 2013 crop is going to come at the [...]

The Art, Science…and Luck of Cherry Crop Estimation

It’s June 12th 2013 and the Northwest Cherry harvest for this season is officially underway. We saw our first shipments leave the industry on June 7th.   Volume over the next week or so is expected to be very limited. We have shipped just over 300,000 boxes to date and [...]

Reporting from Asia

TOKYO, Japan — As the Northwest Cherry Season quickly approaches I am spending two weeks meeting with importers in Korea and Japan.   Our Director of international business, Keith Hu, and I had some great meetings last week in Korea.  It’s been several years since I have seen Asian importers [...]

Priority No. 2

As the Washington apple production increases and U.S. apple consumption remains flat (if not arguably declining), we all agree increasing fresh apple consumption is priority No. 1.  True as this statement is, another potentially devastating issue looms even larger on the immediate horizon—market access.  Washington isn’t the only state [...]