CPMA – (Canadian Produce Marketing Association)
May 12-14th Chris Scott and I attended CPMA in Vancouver, B.C. The Washington Apple Commission had a booth with our new bright and informative pull-ups, highlighting the scope of our mission at the commission. We took the time to meet with several other packers who also had booths; Columbia Marketing International (CMI), Domex Superfresh Growers, First Fruits Marketing, L&M, Rainier, and Chelanfresh Marketing. Stemilt was a major sponsor and Washington Fruit & Produce, Sage, and Borton Fruit were in attendance. Vancouver provided a beautiful venue to highlight our produce industry to retailers in Canada. Washington exports over 5 million cartons annually to Canada—our second largest export market.
Our good friends from Cherries and Pears had booths also—I hope I beat them to the ‘blog’ punch!
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Todd,
I agree that the CPMA was an effective show to meet retailers as well as network with our own industry. An effective trade show is important in today's wired world. Face to face contact reinforces the phone or email contacts made throughout the year. This year's CPMA broke an attendance record making it even more effective for us. As with the apple industry, Canada is the second largest export market for USA Pears and there are some great people up there with whom we interact. See you on the road.
Kevin