Cherries: America's Superfruit
By Phillip Korson II, President, Cherry Marketing Institute
For red tart cherry growers nationally, the vision of changing the perception of cherries from a bakery ingredient to America's hottest new super fruit is closer and closer to reality. Cherries and good health is what it is all about.
This year we have sponsored 11 marathons nationally that started on November 1 with the New York Marathon, and will end on June 6th in Ann Arbor, Michigan. Powered by Red has been a great platform for us to tell our story. We have leveraged athletes, registered dietitians, bloggers, growers, and cherry lovers. Muscle recovery has been a good message that really causes people to think about cherries differently.
Hope to see you at the next race. I will be the guy in Red!
Philip
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