Cherries…or Cheerios?
I was in church this past Sunday where the mother sitting next to me leaned over to her 1 ½ year old daughter and asked, "Cherries or cheerios?"
That immediately got my attention. Moms are the gatekeepers for the choices we have in our meals. To be considered as a menu item, we first have to make it in the shopping cart.
Healthy foods are front of mind as our country deals with the issue of obesity and the USDA looks at new ways to address this growing issue in America. Fruits and vegetables are a logical choice and a great opportunity for our farmers. Reaching the decision makers is the first step in this process as we compete in a very competitive landscape to differentiate ourselves from the competition.
By the way… the little girl picked the dried cherries!
Phil
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