As is the situation in any business, there is always ‘more to it than meets the eye,’ and this is most certainly the case in my position as leading the Washington Apple Commission ship. Strategizing, developing, executing, and evaluating promotional programs is just one responsibility, but there are many [...]
On April 25th, U.S. Department of Agriculture announced the results of the recent pear referendum vote among Washington and Oregon’s pear growers. The results were a resounding “yes” to continuation, with 96 percent of pear growers who voted in the referendum voting in favor.
The marketing order, which was first [...]
There are numerous reasons for loving this industry: working closely with the hard-working growers who produce the highest quality apples in the world, impacting consumers around the world to choose Washington State apples over other alternatives, developing a strategic plan with your Board of Directors, and executing this plan [...]
Photo: Eric Johnson Orchards, April 7, 2011
This is the time of year where we hope that spring weather in the range of 65 degrees is actually upon us … the buds bloom and the bees work. Unfortunately, the 2011 spring hasn’t completely arrived just yet … which is [...]
On March 2 through 5, the Cherry Marketing Institute took part in the Research Chefs Association’s (RCA) Annual Conference & Culinology Expo. The RCA conference is the only research and development conference focused on the discipline of Culinology—the blending of culinary arts and food science. At the conference, CMI [...]
Approximately 6 million people live in Jordan, with Amman representing over 2 million. The currency is the Jordanian Dinar at JD$0.7 to US$1. The United States has a Free Trade Agreement (FTA) with Jordan that allows for duty-free access to the country for Washington/USA apples. There is a 4 [...]
Each February, the largest produce-oriented trade show in the world, Fruitlogistica, is held in Berlin. This year marked the 16th Fruitlogistica where USA Pears had a booth presence.
The show expands each year, and with 2,452 exhibitors from 84 countries, it is easy to get lost in the pack. Although [...]
Last month, the Cherry Marketing Institute announced news of an inaugural trade advertising campaign. The campaign’s goal is to drive tart cherry usage with ingredient decision makers, and convince them to include tart cherries in their new product formulas and menus.
This is the first trade advertising plan since CMI [...]
Here is part two of my look at the hot trends and topics for 2011. Check my earlier post for other forecasts.
Some recent happenings in DC should continue to have some big play throughout the year.
Food Safety- The President just signed a food safety bill. Implementation may [...]
As we enter the new year, it seems as though many pundits are predicting the hot trends and topics for 2011. I’ve developed my own list based on relevancy to our industry.
Buying Local – This will continue to be hot and may get more buzz than organic. [...]