Washington wines promoted in India
Winemakers from Washington State are set to kick off a marketing campaign in India in September.
India is projected to overtake China as the world’s most populous country within 15 years, and the wine market in India continues to grow.
From September 5–9, winemakers will host a series of trade tastings and winemaker dinners in Mumbai and Delhi featuring more than 75 wines. These free, invitation-only events will welcome many of India’s leading food and beverage professionals, hoteliers, restaurateurs, and importers.
Washington State winemakers are actively developing new markets for their products, hosting events in Canada, Japan, and northern Europe. The upcoming campaign is the first targeted specifically to India.
Wineries participating in the campaign include Ste Michelle Wine Estates, Claar Cellars, Columbia Winery, Hedges Family Estate, L'Ecole Nº 41 Winery, Powers Winery, and Seven Hills Winery.
The campaign in India is being organized locally by Wine Forays, a Delhi-based trade promotion consultancy. More information on the campaign is available at www.wineforays.com/washingtonwine.