Todd Fryhover

Fryhover: USDA’s Arctic apple decision means differentiation and education will be imperative

By |February 17th, 2015|

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The recent approval by USDA of the Arctic apple brands wasn’t unforeseen by our industry. We have been preparing for

Priority No. 2

By |April 15th, 2013|

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As the Washington apple production increases and U.S. apple consumption remains flat (if not arguably declining), we all agree increasing

In Times of Plenty

By |April 1st, 2013|

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I think we can all agree the record Washington apple crop of 2012 couldn’t have happened at a better time.

Plan ahead

By |January 25th, 2013|

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This week, I had the pleasure of giving presentations at apple meetings in Chelan and Wenatchee focusing on the good

A Glimpse of Washington State’s Future

By |December 14th, 2012|

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In the third week of July 2012, at the Washington Apple Commission’s board of directors meeting, I decided to have

Will We Miss It?

By |October 11th, 2012|

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With 300,000,000 middle-class consumers—and growing—China is Washington State’s fourth-largest export market and has been identified as the number-two growth market

Don’t Count Your Chickens…

By |August 14th, 2012|

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On the surface, what a year 2012 could be to a Washington State apple grower!  If you have the good

Lurking market issues

By |March 7th, 2012|

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The 2011-2012 Washington State apple season has been a warm welcome to the financial stability of our industry.  Movement has

Nothing Stays the Same

By |November 4th, 2011|

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Soon it will be 10 years since the duties and responsibilities of the Washington Apple Commission were revised to concentrate

U.S. Apple Conference

By |August 23rd, 2011|

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Last week, I attended the USApple Outlook Conference in Chicago in association with a USApple Board of Directors meeting, of

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