Good Point

Customers are willing to pay a premium only on high quality, fresh sliced pears

By |September 11th, 2017|

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A premium price
Recently, a willingness-to-pay study has shown that consumers are willing to pay up to 20 cents more for

Willett: Taking advantage of technology

By |August 8th, 2017|

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The desire to automate segments of the tree fruit industry isn’t new.

At its formation, as far back as the 1960s,

Cowgill: Improving rootstocks for peaches

By |July 18th, 2017|

By Win Cowgill: After NC-140 research project’s success, new studies hope to do the same with peaches.

Corr: Our mission in Spanish

By |July 6th, 2017|

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As every magazine reader knows, this has been an awful decade for the business of journalism. Advertising declined, jobs disappeared.

Hansen: Filling void in weed research at WSU

By |July 6th, 2017|

New WSU faculty member puts emphasis on weed management in Washington vineyards.

Rayapati: Risk of virus problems in field-grafted vineyards

By |June 6th, 2017|

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The increasing demand for grapevines in the Pacific Northwest has many growers turning to field grafting to expand or replace

Gilbert: Farm Bill bears fruit for all

By |June 6th, 2017|

A Good Fruit Grower Good Point by Sean Gilbert, Gilbert Orchards

Pscheidt: How to rate viruses

By |May 22nd, 2017|

With three-dozen different viruses that can be found on cherry trees, which ones do growers need to worry about?

Thurlby: Looking ahead to the Northwest cherry season

By |May 19th, 2017|

In Washington, we just came through the rainiest March on record, and the view from the window tells me the season has yet to give way to what most of us would call “springtime conditions.”

Food safety answers: What’s in your water? — Videos

By |May 10th, 2017|

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Questions abound about implementation of the Food Safety Modernization Act. To keep you abreast of the latest information, Good Fruit

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