Out of the Orchard

On the show floor

By |March 2nd, 2011|

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Each February, the largest produce-oriented trade show in the world, Fruitlogistica, is held in Berlin. This year marked the 16th

Go Red Instead

By |February 11th, 2011|

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Last month, the Cherry Marketing Institute announced news of an inaugural trade advertising campaign. The campaign’s goal is to drive

Forecasts, Trends and Hot Topics for 2011, Part 2

By |February 10th, 2011|

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Here is part two of my look at the hot trends and topics for 2011. Check my earlier post for

Forecasts, Trends, and Hot Topics for 2011

By |January 31st, 2011|

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As we enter the new year, it seems as though many pundits are predicting the hot trends and topics for

Pie shooters and other great trends

By |January 25th, 2011|

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This past week, the Cherry Marketing Institute held its 22nd annual meeting in Traverse City, Michigan. We presented a report

Full Disclosure and Open Transparency

By |January 19th, 2011|

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Now that the U.S. Government has passed the long-awaited food-safety legislation that has been many years in the making, one

Cherry Institute

By |January 11th, 2011|

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Winters seem to pass more quickly every year. As most know … winter is officially “meeting time” in the Pacific

New Year, New Congress

By |January 4th, 2011|

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The year 2011 will be a challenge for our industry as we enter into an era of reduced spending and,

Thank You Growers

By |December 14th, 2010|

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Recently growers received a mailing from the Washington Apple Commission outlining the need to have accurate and up-to-date addresses and

Celebrate National Pear Month

By |December 2nd, 2010|

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Once again this year, at the behest of the Pear Bureau, the USDA has named December “National Pear Month”. We

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