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The Pear Bureau Northwest has promoted Bob Koehler to lead regional marketing manager. In this new position, he will serve as the liaison between Kevin Moffitt, Pear Bureau president, and the regional managers in territories throughout the United States and Canada. He will lead the development of fresh pear marketing strategies in both countries.

Koehler, whose own territory includes the northeastern United States and Canada, will continue to work with accounts in his region, but will be involved in marketing initiatives for the entire domestic ­market.

Before joining the Pear Bureau’s marketing team in 1989, Koehler was assistant produce ­merchandiser for Safeway’s Denver division for 21 years.