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Octane Press, a publisher based in Austin, Texas, is producing a line of books aimed at children featuring Case IH farm equipment. The “Casey and Friends” books introduce kids to modern farming. They show the daily work of farmers growing different crops and using tractors, combines and other equipment introduced by Casey the farmer, Tillus the worm, and other illustrated friends.

A spokeswoman for Case IH said they partnered with Octane not with any expectation of increased equipment sales, but to develop fun and educational products so all children can learn about farming.

The books are recommended for children ages 4-8 and retail for $14.99. Books can be found at