B.J. Thurlby

Thurlby: Northwest cherry team on the go through first crop estimate

By |May 16th, 2014|

The promotion staff at the Northwest Cherry Growers has been all over the globe over the past several months.

Likewise, [...]

Good Fruit Grower improves service to growers

By |November 22nd, 2013|

As the Northwest Tree Fruit Industry races toward 2014, the team at the Washington State Fruit Commission has been [...]

The Fickle Nature of Earned Media

By |September 9th, 2013|

With the industry running full tilt into apple harvest … the team at the Northwest Cherry Growers is putting [...]

The Art, Science…and Luck of Cherry Crop Estimation

By |June 12th, 2013|

It’s June 12th 2013 and the Northwest Cherry harvest for this season is officially underway. We saw our first [...]

Reporting from Asia

By |May 6th, 2013|

TOKYO, Japan — As the Northwest Cherry Season quickly approaches I am spending two weeks meeting with importers in [...]

A New Cherry Season Brings Hope, Opportunity and Plenty of Challenges

By |April 15th, 2013|

As the Northwest Cherry season draws closer by the day … for the first time in six or seven [...]

Northwest Cherry 2012 Season at a Glance

By |September 20th, 2012|

The final sweet cherry shipments from the Pacific Northwest left the industry this weekend, bringing an end to a [...]

Stone Fruit Marketing in Canada

By |April 19th, 2012|

I was able to attend the annual Canadian Produce Marketing Association conference through [...]

Sometimes Politics

By |January 9th, 2012|

In all businesses, there are days where politics come into play and understanding [...]

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    The Tree Fruit Industry Attends Produce Marketing Association Meeting in Atlanta

The Tree Fruit Industry Attends Produce Marketing Association Meeting in Atlanta

By |October 21st, 2011|

Keith Hu visits with a Chinese importer at PMA 2011. The team at the Washington [...]