Kevin Moffitt

Useful Web Sites

By |October 4th, 2010|

The 2010 pear season is starting out well and we have a lot of activities and programs to help [...]

Past, Present and Future Innovations in the Produce Industry

By |September 2nd, 2010|

Recently I participated in a survey conducted by a major produce magazine to identify the most important innovations that [...]

Lower Worldwide Pear Supplies Expected

By |August 20th, 2010|

Recent news from the World Apple and Pear Association (WAPA) show a 19% projected decline in pear production in [...]

Consumer Outreach

By |July 25th, 2010|

Reaching consumers with information about pears is an important way to raise awareness and usage. One of the best [...]

Good Point – Kevin Moffitt

By |July 1st, 2010|

A recent study shows how successful the Market Access Program and the Foreign Market Development programs are and can [...]

Fresh Pear Estimates

By |June 18th, 2010|

The Pear Bureau and Fresh Pear Committee held their annual meetings in Portland on June 2nd and 3rd. In [...]

Retail Real Estate

By |May 12th, 2010|

There are around 600 items in an average retail produce department in the US today, each vying for the [...]

Marketing with social technology

By |April 21st, 2010|

Today’s consumer is not the passive consumer of 10 or 20 years ago. Consumers want to be involved in [...]