Out of the Orchard

Good Fruit Grower improves service to growers

By |November 22nd, 2013|

As the Northwest Tree Fruit Industry races toward 2014, the team at the Washington State Fruit Commission has been [...]

The Fickle Nature of Earned Media

By |September 9th, 2013|

With the industry running full tilt into apple harvest … the team at the Northwest Cherry Growers is putting [...]

The Art, Science…and Luck of Cherry Crop Estimation

By |June 12th, 2013|

It’s June 12th 2013 and the Northwest Cherry harvest for this season is officially underway. We saw our first [...]

Reporting from Asia

By |May 6th, 2013|

TOKYO, Japan — As the Northwest Cherry Season quickly approaches I am spending two weeks meeting with importers in [...]

Priority No. 2

By |April 15th, 2013|

As the Washington apple production increases and U.S. apple consumption remains flat (if not arguably declining), we all agree [...]

A New Cherry Season Brings Hope, Opportunity and Plenty of Challenges

By |April 15th, 2013|

As the Northwest Cherry season draws closer by the day … for the first time in six or seven [...]

In Times of Plenty

By |April 1st, 2013|

I think we can all agree the record Washington apple crop of 2012 couldn’t have happened at a better [...]

Optimistic about pears

By |February 1st, 2013|

Recently, I had the pleasure to address a large number of growers at North Central Washington Pear Day in [...]

Plan ahead

By |January 25th, 2013|

This week, I had the pleasure of giving presentations at apple meetings in Chelan and Wenatchee focusing on the [...]

A Glimpse of Washington State’s Future

By |December 14th, 2012|

In the third week of July 2012, at the Washington Apple Commission’s board of directors meeting, I decided to [...]