Out of the Orchard

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    Fryhover: USDA’s Arctic apple decision means differentiation and education will be imperative

Fryhover: USDA’s Arctic apple decision means differentiation and education will be imperative

By |February 17th, 2015|

The recent approval by USDA of the Arctic apple brands wasn’t unforeseen by our industry. We have been preparing [...]

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    Thurlby: Northwest cherries shipping, selling at near record volumes

Thurlby: Northwest cherries shipping, selling at near record volumes

By |July 24th, 2014|

As the saying goes in the cherry industry, the only thing that’s the same every year is that it [...]

Grim: Washington’s industry consolidation has reached the bell lap

By |June 16th, 2014|

Two and one-half years have passed since West Mathison broached the idea of industry consolidation in Washington State at the December, 2011 Annual Meeting in Wenatchee of the Washington State Horticultural Association (WSHA).

Thurlby: Northwest cherry team on the go through first crop estimate

By |May 16th, 2014|

The promotion staff at the Northwest Cherry Growers has been all over the globe over the past several months.

Likewise, [...]

Good Fruit Grower improves service to growers

By |November 22nd, 2013|

As the Northwest Tree Fruit Industry races toward 2014, the team at the Washington State Fruit Commission has been [...]

The Fickle Nature of Earned Media

By |September 9th, 2013|

With the industry running full tilt into apple harvest … the team at the Northwest Cherry Growers is putting [...]

The Art, Science…and Luck of Cherry Crop Estimation

By |June 12th, 2013|

It’s June 12th 2013 and the Northwest Cherry harvest for this season is officially underway. We saw our first [...]

Reporting from Asia

By |May 6th, 2013|

TOKYO, Japan — As the Northwest Cherry Season quickly approaches I am spending two weeks meeting with importers in [...]

Priority No. 2

By |April 15th, 2013|

As the Washington apple production increases and U.S. apple consumption remains flat (if not arguably declining), we all agree [...]

A New Cherry Season Brings Hope, Opportunity and Plenty of Challenges

By |April 15th, 2013|

As the Northwest Cherry season draws closer by the day … for the first time in six or seven [...]