Online cherry promotion earns campaign of the year honor

By |October 1st, 2014|

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of [...]

Pears shine bright in Golden State

By |September 10th, 2014|

Acreage removal in California has stabilized, and grower returns have been good.

Tree fruit associations close down

By |August 29th, 2014|

Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State [...]

Good Point: Success in pear marketing

By |August 27th, 2014|

Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to [...]

Processors agree to price schedule for Michigan apples

By |August 20th, 2014|

The Michigan Processing Apple Growers marketing committee has negotiated minimum apple prices with six apple processors.

The prices are $12.50 [...]

California fruit league changes name

By |August 12th, 2014|

Nearly 80 years after its inception, the California Grape and Tree Fruit League announced they are changing their name [...]

Washington expects a record apple crop of 140 million boxes

By |August 8th, 2014|

Washington State orchardists expect to harvest 140 million boxes of apples this fall, almost 10 percent more than ever [...]

More apples coming

By |August 5th, 2014|

Apple supply worldwide could hit 100 million tons by 2025, up from 65 million now.

Herald visits Sea-Tac to watch cherries fly to China

By |July 23rd, 2014|

The Yakima Herald-Republic’s Ross Courtney visited Sea-Tac airport to watch cherries from the Yakima and Wenatchee areas get loaded [...]

Grab and go packaging: Cup o’ Cherries

By |July 18th, 2014|

Chelan Fresh Marketing has introduced a new consumer pack of cherries designed for snacking on the go.

The package, called [...]