Marketing

Tree fruit groups do well with new MAP funding

By |November 20th, 2014|

The nation’s tree fruit organizations fared well in 2015 funding allocations for the U.S. Department of Agriculture’s Market Access [...]

SnapDragon hits store shelves in November

By |October 23rd, 2014|

RubyFrost will go to market in January.

Market trends favor apples

By |October 15th, 2014|

Changing demographics and eating habits open opportunities for apples.

New York varieties come to market

By |October 15th, 2014|

Production of two new apples developed at Cornell is ramping up.

Marketer is smitten

By |October 15th, 2014|

Randy Steensma thinks the New Zealand apple Smitten has a big future.

Apple Commission reps are ready to promote large crop

By |October 14th, 2014|

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to [...]

Online cherry promotion earns campaign of the year honor

By |October 1st, 2014|

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of [...]

Pears shine bright in Golden State

By |September 10th, 2014|

Acreage removal in California has stabilized, and grower returns have been good.

Tree fruit associations close down

By |August 29th, 2014|

Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State [...]

Good Point: Success in pear marketing

By |August 27th, 2014|

Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to [...]