WSU announces drawing for WA 38 apple trees

By |March 26th, 2014|

Washington State University will hold a random drawing to decide who will be able to plant WA 38, the [...]

Brandt brand is a masterpiece

By |January 29th, 2014|

E.W. Brandt and Sons, a fruit growing, packing, and marketing operation in Wapato, Washington, is expanding its operations and [...]

Who will market WA 38?

By |January 21st, 2014|

Growers will be free to work with their regular packers and marketers and WSU will license them.

Don’t give Honeycrisp away

By |January 21st, 2014|

Growers must deliver quality and marketers must hold out for high prices.

Pear slicing is not perfected yet

By |January 13th, 2014|

Crunch Pak, the country’s largest fresh apple slicer, is still figuring out how best to slice pears.

Ripe pears mean more sales

By |January 13th, 2014|

Few consumers know how to check a pear for ripeness.

Consider the market: Good Point

By |January 7th, 2014|

For a new apple variety to succeed, the marketer must understand what drives consumer and retailer preferences.

Family business finds niche

By |January 7th, 2014|

The Tonnemakers say industry consolidation has left opportunities for small operators to sell directly to consumers.

No ban on small cherries

By |December 19th, 2013|

Washington’s fresh cherry packers will continue to be allowed to ship 12-row red cherries, members of the Washington Cherry [...]

Feedback wanted on Washington’s consolidation plan

By |December 6th, 2013|

Four Washington tree fruit industry organizations will consolidate next summer, and the question now is how best to do [...]