Finding the sweet spot

By |October 18th, 2013|

As a grower and marketer of premium tree fruits for the fresh market, Craig Campbell had to adjust his [...]

Cherry sales sizzle in China

By |October 18th, 2013|

Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.

They like it fresh

By |October 17th, 2013|

If you’re a person who doesn’t like tattoos and body piercings, looks suspiciously at people with dark skin, doesn’t [...]

Apple growers to harvest larger crop

By |October 17th, 2013|

The U.S. Apple Association lowered its estimate of the size of the United States apple crop by 3.2 million [...]

Learning from last season

By |October 17th, 2013|

The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers [...]

Top 5 things your marketer would tell you

By |October 17th, 2013|

1
We understand your risks and challenges. Mast said marketers understand the huge risks that growers take when planting [...]

Farm markets abound

By |October 17th, 2013|

Many growers whose orchards are in or near urbanized or suburbanized landscapes grab the opportunity to sell their fruit [...]

Apple commission hires export coordinator

By |October 1st, 2013|

Randi Harnden will join the Washington Apple Commission as export coordinator starting October 7.

Her appointment is part of a [...]

Winery showcases estate fruit

By |September 1st, 2013|

Kerry Shiels began as Côte Bonneville’s winemaker in 2009, after getting her master’s from the University of California, Davis, and working harvests for five different wineries in California, Australia, and Argentina.

New York apples names

By |September 1st, 2013|

Those two new apple varieties formerly called New York 1 and New York 2 and now named SnapDragon and [...]