Brandt brand is a masterpiece

By |January 29th, 2014|

E.W. Brandt and Sons, a fruit growing, packing, and marketing operation in Wapato, Washington, is expanding its operations and [...]

Oregon Cherry Growers promotes Weeden

By |January 21st, 2014|

Grower-owned cooperative Oregon Cherry Growers has announced the promotion of Danny Weeden, ten-year company veteran, to the role of [...]

Growers asked to tax themselves

By |January 21st, 2014|

Michigan growers to vote in February on proposed Tree Fruit Commission.

Who will market WA 38?

By |January 21st, 2014|

Growers will be free to work with their regular packers and marketers and WSU will license them.

Don’t give Honeycrisp away

By |January 21st, 2014|

Growers must deliver quality and marketers must hold out for high prices.

Pear slicing is not perfected yet

By |January 13th, 2014|

Crunch Pak, the country’s largest fresh apple slicer, is still figuring out how best to slice pears.

NFE’s Archer retires

By |January 13th, 2014|

After leading the Northwest Fruit Exporters for 20 years, Jim Archer retired at the end of 2013. Fred Scarlett [...]

Ripe pears mean more sales

By |January 13th, 2014|

Few consumers know how to check a pear for ripeness.

Consider the market: Good Point

By |January 7th, 2014|

For a new apple variety to succeed, the marketer must understand what drives consumer and retailer preferences.

Family business finds niche

By |January 7th, 2014|

The Tonnemakers say industry consolidation has left opportunities for small operators to sell directly to consumers.