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Fresh Fruit Cuts, processors of stone fruit, pears and grapes under the Woot Froot label, has named Melissa Blake as director of sales and marketing.

Blake previously served as the value-added buyer for Fresno, California-based wholesale distributor OK Produce.

Fresh Fruit Cuts is a specialty processor and woman-owned business located in California’s Central Valley.

The company is entering its third year of production and will launch new pack styles in 2016.

Visit www.wootfroot.com for more information.