October 2010 Issue

Keeping the customer satisfied

By |October 1st, 2010|

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Over the past ten years I have initiated a number of research trials that, when taken together, tell an important

Farmworker becomes WINERY OWNER

By |October 1st, 2010|

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Sergio and Kristy Martinez have partnered with their son and daughter-in-law to establish Martinez and Martinez Winery.

A life-long farmworker, Sergio

Lofty goals

By |October 1st, 2010|

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Andrew and Monica Martinez are the drivers behind the Martinez and Martinez Winery.

Martinez and Martinez Winery was launched in the

Last Bite – Exponential growth

By |October 1st, 2010|

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Capitalizing on Native American images to sell fruit, Skookum and Yum-Yum labels were developed in competing regions of Washington State.

After

WSU releases second new apple, called WA 5

By |October 1st, 2010|

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Just a year after the release of WA 2, WSU’s apple breeding program in Wenatchee is releasing its second new

Steps to commercialization

By |October 1st, 2010|

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New apple varieties from Washington State University are evaluated and ­commercialized under the following general guidelines.

Phase 1: Initial seedling selection

Low-volume prestorage drenching is attractive

By |October 1st, 2010|

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Dave Rosenberger described how he tested the effectiveness of low-volume nonrecycling drenches for fruit going into storage. His audience included

Ripe cherries are less likely to pit

By |October 1st, 2010|

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It’s generally believed that riper cherries are more susceptible to pitting than less mature cherries, but Dr. Peter Toivonen, postharvest

Gearing up for a new season

By |October 1st, 2010|

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Several years ago, National Apple Week was expanded into National Apple Month, which is actually three months long and involves

The apple world in 2020

By |October 1st, 2010|

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A panel of experts took a look ahead at what the apple industry might be like in 2020, ten years

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