October 2010 Issue

Farmworker becomes WINERY OWNER

By |October 1st, 2010|

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Sergio and Kristy Martinez have partnered with their son and daughter-in-law to establish Martinez and Martinez Winery.

A life-long farmworker, Sergio

Lofty goals

By |October 1st, 2010|

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Andrew and Monica Martinez are the drivers behind the Martinez and Martinez Winery.

Martinez and Martinez Winery was launched in the

Last Bite – Exponential growth

By |October 1st, 2010|

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Capitalizing on Native American images to sell fruit, Skookum and Yum-Yum labels were developed in competing regions of Washington State.

After

WSU releases second new apple, called WA 5

By |October 1st, 2010|

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Just a year after the release of WA 2, WSU’s apple breeding program in Wenatchee is releasing its second new

Steps to commercialization

By |October 1st, 2010|

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New apple varieties from Washington State University are evaluated and ­commercialized under the following general guidelines.

Phase 1: Initial seedling selection

Low-volume prestorage drenching is attractive

By |October 1st, 2010|

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Dave Rosenberger described how he tested the effectiveness of low-volume nonrecycling drenches for fruit going into storage. His audience included

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