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Munch Madness has begun.

The third annual promotion of the U.S. Apple Association pits apple varieties against each other in popular votes tournament-style.

Munch Madness

Organizers ask apple eaters to visit to vote for their favorite varieties through the different stages of the tournament. The contest includes the top 16 selling varieties.

The pun-heavy promotion runs through the end of March. There are even Facebook and Twitter accounts.

The U.S. Apple Association is a Virginia-based trade group representing all segments of the apple industry in the United States.