Stretching storage of Honeycrisp

  • February 15th, 2010

As production volumes increase for Honeycrisp apples, the need for a longer marketing window becomes more important. Researchers like Ines Hanrahan are looking for ways to stretch storage of Honeycrisp beyond Christmas.

With consumers and retailers clamoring for the popular variety, growers have responded to the strong demand by planting [...]

  • Time to test drive WA2

Time to test drive WA2

  • February 1st, 2010

WSU selections available for tasting, during a new variety showcase at the Washington State Horticultural Association’s annual meeting.

Washington apple growers are being offered the opportunity to evaluate Washington State University’s new variety WA2 in their orchards.

WSU has licensed the Washington Tree Fruit Research Commission to make WA2 available to [...]

  • Is redder better?

Is redder better?

  • January 15th, 2010

Gale Gala is one of more than 30 Gala strains.

In the last two decades, Gala apples have taken the world by storm, finding favor around the globe with consumers and growers. But as redder and redder Gala strains are planted, is the tree fruit industry repeating Red Delicious history?

Gala [...]

  • Who’s pushing red strains?

Who’s pushing red strains?

  • January 15th, 2010

Yakima, Washington, grower-packer Dave Allan doesn’t think consumers are the ones demanding redder apples.

The worldwide popularity of Gala, a variety that originally was an apple with orange-red stripes and a cream-yellow background, would seem to prove that red color does not beat eating quality.

Although there is concern that Gala [...]

  • Early Fujis  kick-start the season

Early Fujis kick-start the season

  • January 15th, 2010

It’s been said that when Grady Auvil discovered an early Fuji sport in his orchard in 1993, the tree fruit pioneer predicted it would “revolutionize” the Fuji market. More than 20 years later, early strains are helping to jumpstart the Fuji market, but they haven’t replaced standard Fujis.

The Auvil [...]

How to choose the variety

  • January 1st, 2010

This is the first of a series of articles covering all aspects of planning and establishing a competitive orchard.

When planning a new orchard, first of all consider what challenges or problems the orchard needs to address, advises Tom Auvil, research horticulturist with the Washington Tree Fruit Research Commission.

“Are plantings [...]

A new game

  • January 1st, 2010

New apple varieties from Washington State University’s breeding program present opportunities for the state’s growers, said Tom Auvil, research horticulturist with the Washington Tree Fruit Research Commission.

WSU has just released the first variety from its breeding program, WA 2, and has more in the pipeline. These varieties will be [...]

  • Current planting trends

Current planting trends

  • January 1st, 2010

Golden Delicious plantings have dropped to their lowest level in 25 years.

Fuji has replaced Gala as the most popular variety to plant in Washington. Around 23 percent of the trees budded for planting next spring are Fuji, a survey of nursery tree sales shows. Many growers are replacing older [...]

  • Market limitations

Market limitations

  • December 1st, 2009

How new varieties will coexist with those that have already carved out shelf space is the million-dollar question.

The biggest change from a marketer’s standpoint in the next decade will be the influence of the club varieties on the marketplace, says Bob Mast, marketing director at CMI (Columbia ­Marketing International) [...]

Identity crisis

  • December 1st, 2009

The flood of new apple varieties will continue until the consumer is so confused about the Washington apple identity that they might turn to something else that they can identify, predicts Dr. Don Heinicke, a grower at Orondo in north central Washington. Heinicke was asked to revisit the 1987 [...]

  • Wind of change

Wind of change

  • December 1st, 2009

“Change is in the wind,” an article in the Good Fruit Grower declared in 1987, which was a year of milestones for the Washington tree fruit industry.

The industry harvested record apple and pear crops that year. The apple crop came in at 68 million boxes of apples, a leap [...]

  • Growers foresee change

Growers foresee change

  • December 1st, 2009

There are too many new apple varieties, says Polish orchardist Krzysztof Hermanowicz.

New market niches, more emphasis on eating quality, technological advances in the orchard, more regional focus on food, and closer relationships with retailers are changes that a handful of tree fruit growers across the globe envision in the [...]