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Pear bureau logoPear Bureau Northwest has hired Morgan Cairns as its sampling and event coordinator.

Cairns brings diverse experience in events, food service, communications and graphic design to the new position. Most recently, she developed and implemented innovative social media strategies for clients at Expand YOUR Brand Consulting in Portland, Oregon.

In-store sampling and event sampling are essential components of Pear Bureau’s marketing plan, encouraging consumer trial, impacting sales and driving repeat purchases, President and CEO Kevin Moffitt said in a statement.

“With Morgan onboard, we can make demos more effective, increase consumer loyalty to pears, and increase pear sales,” he said. “We are very pleased to have her join our team.”

Pear Bureau Northwest is a nonprofit marketing organization established in 1931 to promote fresh pears grown in Washington and Oregon, which together produce 84 percent of the U.S. fresh pear crop.

Pear Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution.

For more information, visit www.usapears.org.