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The New York Apple Association has announced that its president and CEO Cynthia Haskins will direct the association’s marketing and promotional activities for the 2017 apple crop.

In addition to Haskins, who joined NYAA in January, Michele Hoard will be the NYAA’s retail and foodservice account manager, with Susan Sarlund serving as Northeast account manager. David McClurg will support the retail promotional activities and implement a food service market development grant project.

Tami Bacon has joined NYAA as an administrative and public relations assistant. She will be working with PR director Julia Stewart.

The association also announced that Molly Zingler has resigned as marketing director.

For more information, visit www.nyapplecountry.com