Pear Bureau Northwest, the non-profit marketing organization that represents the 1,600 pear growers of Oregon and Washington (home to 84 percent of the U.S. fresh pear crop), announced that that Lynsey Kennedy, the organization’s international marketing manager, has been recognized as one of the produce industry’s top young leaders.
For the past ten years, Produce Business, a key produce industry trade publication, has recognized exemplary young industry leaders with a special report entitled, “40 Under Forty.” Each spring, the staff at the publication reviews nominations to select those whose leadership early in their careers shows promise and supports industry efforts. Honorees are also awarded based on their professional accomplishments and industry/community contributions.
Kennedy is being honored for her skilled work coordinating with 15 international marketing representatives to manage USA Pears promotion programs in 33 countries around the world. She manages a wide range of trade and consumer activities for the Pear Bureau, including managing international trade show participation and reverse trade missions. She also works diligently behind-the-scenes to coordinate grant funding and reporting compliance, including the Bureau’s participation in the USDA Foreign Agricultural Service’s Market Access Program.
“Lynsey has been a tremendous asset for the Pear Bureau and for the Northwest pear industry at large,” said Jeff Correa, pear bureau director of international marketing. “She has a unique blend of characteristics that makes her an ideal co-worker—she has a strong work ethic, good problem solving skills, the creative mind for new promotional ideas, and the necessary patience to help in the management of an international team of marketing representatives. It is a pleasure to work with Lynsey and it is great to see her justly honored for all the excellent work she does.”
Kennedy joined the Pear Bureau staff seven years ago as international program coordinator, earning a promotion into the role of international marketing manager in 2012. She looks forward to continuing to expand the Pear Bureau’s international presence, with an aim to see USA Pears from Pacific Northwest orchards in consumers’ hands around the globe.