Project Description

Good Fruit Grower of the Year

Featured stories about the good fruit grower of the year appear in this issue.

Go where the puck is going!

  • January 1st, 2007

Hockey star Wayne Gretzky has a simple explanation for his success: “I go where the puck is going.”Correct anticipation is a basic requirement in [...]

B.C. replant program extended

  • January 1st, 2007

British Columbia’s orchard replant program, originally scheduled to end in December 2006, has been extended for another year. The program provides partial funding to [...]

  • The industry needs a new approach

The industry needs a new approach

  • January 1st, 2007

Solving the tree fruit industry’s problems will require brain power and market intelligence, agricultural economist Dr. Desmond O’Rourke believes. [...]

  • A passion for cherries

A passion for cherries

  • January 1st, 2007

Cherry grower Norm Gutzwiler of Malaga, Washington, has been named Good Fruit Grower of the Year for 2006. He received the award [...]

Last Bite

  • January 1st, 2007

Ed Prentice and his younger brother Howard established Prentice Packing and Cold Storage Company in 1926 in Yakima, Washington. Organized primarily as [...]

  • The New Mantra: Demand

The New Mantra: Demand

  • January 1st, 2007

 “Increase consumption” has been the mantra of the U.S. apple industry for many years. As producers feel the pressure [...]

In my view

  • January 1st, 2007

A colleague of mine recently shared a story with me about resistance to change. Dave was recalling a comment that he heard at [...]

  • Commercializing new varieties

Commercializing new varieties

  • January 1st, 2007

Washington State University’s tree fruit breeding programs are still years away from commercially releasing new varieties, but WSU and [...]

Former attorney heads PICO

  • January 1st, 2007

John KingsmillBritish Columbia’s new apple and cherry varieties need to be released in a more coordinated fashion, with the involvement of growers, packers, and [...]

Patents and trademarks

  • January 1st, 2007

The Plant Patent Act, enacted in 1930, was the first of its kind worldwide, Karen Hauda, attorney and advisor for the U.S. Patent and [...]

  • Aurora goes on the market

Aurora goes on the market

  • January 1st, 2007

Del Feigal, manager of Auvil Fruit Company’s ranch at Vantage, Washington, is testing the B.C. variety Aurora. The British Columbia [...]

  • Cherry double?

Cherry double?

  • January 1st, 2007

European consumers buying cherries can choose many different varieties produced throughout the world. In the past, Germany, Italy, Spain, [...]