Project Description
Good Fruit Grower of the Year
Featured stories about the good fruit grower of the year appear in this issue.
Commercializing new varieties
Washington State University’s tree fruit breeding programs are still years away from commercially releasing new varieties, but WSU and industry representatives are already thinking about
In my view
A colleague of mine recently shared a story with me about resistance to change. Dave was recalling a comment that he heard at a seminar.
Last Bite
Ed Prentice and his younger brother Howard established Prentice Packing and Cold Storage Company in 1926 in Yakima, Washington. Organized primarily as a packing and
The industry needs a new approach
Solving the tree fruit industry’s problems will require brain power and market intelligence, agricultural economist Dr. Desmond O’Rourke believes. “You have to be careful about
Go where the puck is going!
Hockey star Wayne Gretzky has a simple explanation for his success: “I go where the puck is going.”Correct anticipation is a basic requirement in every
B.C. develops strategies for future success
The British Columbia, Canada, tree fruit industry has hired a consultant to help producers position themselves to take advantage of changing industry conditions. As a
Unity is theme of industry summit
Vicky Scharlau (left) of the Washington Association of Wine Grape Growers and Robin Pollard of the Washington Wine Commission are looking for industry input. Still
Six points to consider before varieties are released
Six major points will need to be considered when new varieties are commercialized, says Washington State University apple breeder Dr. Bruce Barritt:1. Evaluate commercial potential.
Testing task for apple tasters
Much as Bruce Barritt likes apples, the task he faces is daunting. Dr. Barritt is Washington State University’s apple breeder, and one day each week
Former attorney heads PICO
John KingsmillBritish Columbia’s new apple and cherry varieties need to be released in a more coordinated fashion, with the involvement of growers, packers, and marketers,
Working for the industry’s good
As well as working as a field horticulturist for more than 30 years and operating his own orchard, Good Fruit Grower of the Year Norm
Fruit breeding in New Zealand
Crispie, various pear crosses, Maxie. Ray Schmitten, a pear grower in Cashmere, Washington, reports on a study trip to New Zealand that he took in
The New Mantra: Demand
“Increase consumption” has been the mantra of the U.S. apple industry for many years. As producers feel the pressure of downward prices, getting people to
A passion for cherries
Cherry grower Norm Gutzwiler of Malaga, Washington, has been named Good Fruit Grower of the Year for 2006. He received the award during the Washington
B.C. replant program extended
British Columbia’s orchard replant program, originally scheduled to end in December 2006, has been extended for another year. The program provides partial funding to growers
Cherry double?
European consumers buying cherries can choose many different varieties produced throughout the world. In the past, Germany, Italy, Spain, and France have dominated the European
Aurora goes on the market
Del Feigal, manager of Auvil Fruit Company’s ranch at Vantage, Washington, is testing the B.C. variety Aurora. The British Columbia apple industry is launching promotional
Patents and trademarks
The Plant Patent Act, enacted in 1930, was the first of its kind worldwide, Karen Hauda, attorney and advisor for the U.S. Patent and Trademark