Project Description

Marketing

Featured stories about marketing appear in this issue.

  • And the winner is…

And the winner is…

  • November 1st, 2007

This display card was part of a stone fruit promotion program that earned Stemilt Growers, Inc., Wenatchee, Washington, a Marketing Excellence Award [...]

Prices and expenses climb

  • November 1st, 2007

Grower prices for apples, pears, and sweet cherries have generally been strong the last few years. But have orchardists really made great gains? A [...]

  • The rise of organics

The rise of organics

  • November 1st, 2007

Phil Unterschuetz, who recently retired from his organic supply business, hopes that organic agriculture will maintain its integrity as it [...]

  • Variety variation

Variety variation

  • November 1st, 2007

California growers rave about the early coloring Royal Rainier cherry, but nurseries and researchers warn that varieties may not perform the same [...]

Impact on Trade

  • November 1st, 2007

Agricultural exports are at record –levels. Wheat and milk prices have spiked due to international demand for our now less expensive products. [...]

  • The new American farmer

The new American farmer

  • November 1st, 2007

Sunshine Farm Market is not a place to look for off-grade product or cheap fruit. Marketer Guy Evans offers an experience, as [...]

60 Years of Fruitful Service

  • November 1st, 2007

Mike Willett is on the phone providing background on a pest of possible quarantine concern to U.S. Department of Agriculture negotiators in Washington, [...]

Local or organic?

  • November 1st, 2007

Consumers are torn between buying local and buying organic food, a recent survey shows. In a study by Mambo Sprouts, a natural and [...]

  • Family traditions

Family traditions

  • November 1st, 2007

Each Arnold family member has a part in making Pozo Valley wines. From left to right are Joey and Michelle with their [...]

What causes shrivel?

  • November 1st, 2007

Researchers in British Columbia aren’t shrinking from the study of berry shrivel, a disease that’s been growing in significance in the Canadian province in [...]

Apple assessment vote

  • November 1st, 2007

Following hearings in October, the Washington Apple Commission’s board was to decide whether to send out ballots asking Washington apple growers if they’re prepared [...]

Protect your hearing

  • November 1st, 2007

Farmers experience hearing loss earlier and more often than the general public, studies show. And a new University of Iowa study showed that hearing [...]

  • Less risk,  more gain

Less risk, more gain

  • November 1st, 2007

The Washington Tree Fruit Research Commission is aiming to take some of the guesswork and risk out of planting [...]

  • Tree fruit is WSU's priority

Tree fruit is WSU's priority

  • November 1st, 2007

WSU faculty, aided by tree fruit industry members, plant trees at WSU’s new research orchard near Wenatchee to symbolize the university’s commitment [...]

Help for decision-making

  • November 1st, 2007

Free tools are available on the Internet to help tree fruit growers make financial decisions such as replanting and grafting to new varieties. To [...]