Project Description

Apples and Marketing

Featured stories covering apples and marketing appear in this issue.

Click here to view a PDF version of this issue.

  • The big picture

The big picture

  • October 1st, 2011

When the U.S. Apple Association holds its annual marketing and outlook conference in Chicago in August, it’s an occasion to look at the big [...]

7 billion apple slices sold

  • October 1st, 2011

Crunch Pak counts apple slices like McDonald’s counts hamburgers—and the count is nearing 7 billion slices sold since the company created the industry 11 [...]

More late cherries coming

  • October 1st, 2011

A new tree-fruit acreage survey in Washington State shows a decline in all tree fruits except cherries over the past five years, and suggests [...]

Futures market for concentrate coming soon

  • October 1st, 2011

The status of the long-awaited futures trading contract in apple-juice concentrate hasn’t changed. It’s still coming “soon.”

“We are extremely close to being there,” said [...]

  • Order out of chaos

Order out of chaos

  • October 1st, 2011

The Ditton Laboratory at East Malling was built in 1926 to conduct research on storage of tree fruits and develop cold storage regimes for [...]

  • In The Box

In The Box

  • October 1st, 2011

Fruit fan Jesse James Botha enjoys reading the Good Fruit Grower at his grandfather’s home in South Africa.

Amy Botha of South Africa snapped this [...]

How many pears can the market take?

  • October 1st, 2011

Most fresh pears nowadays are still grown on old trees in long-established orchards.

But if, through research, the Pacific Northwest pear industry were able to [...]

  • Tweets tout SweeTango

Tweets tout SweeTango

  • October 1st, 2011

Eastern Canadian radio personality Kate Peardon’s photo was on the Facebook page of Scotian Gold Cooperative in Nova Scotia.

Since summer, it’s been all over [...]

Wine industry backs new center

  • October 1st, 2011

The Washington Wine Commission’s commitment of $7.4 million towards the cost of building a Wine Science Center at Washington State University’s Tri-Cities campus gives [...]

  • Growing sought-after Syrah grapes

Growing sought-after Syrah grapes

  • October 1st, 2011

Mike Sauer of Red Willow Vineyard was the first to plant Syrah wine grapes in Washington State.
Melissa Hansen

Syrah wine grapes are ideally suited [...]

An apple a day…

  • October 1st, 2011

Should apple growers follow the lead set by berries and fruits like tart cherries and use health ­benefits as a way to sell more [...]

Where should Syrah be planted?

  • October 1st, 2011

Syrah wine grapes can be successful in warm and cool sites in Washington State. However, there are a few locations where the red variety [...]

Consumers are price conscious

  • October 1st, 2011

Consumers are coming back to normal—if by normal we mean the more “old-fashioned” way—being responsive to prices and being ­willing to buy less or [...]

Count the people

  • October 1st, 2011

If you’re looking for answers to perplexing questions—like what’s the future of Social Security, will China dominate the world, or how many apples can [...]

  • East Malling pilgrimage

East Malling pilgrimage

  • October 1st, 2011

Jon Clements of the University of Massachusetts, left, admires trees at the Hatton Fruit Gardens in East Malling, which is named after Ronald Hatton, [...]

  • Growers battle stinkbug

Growers battle stinkbug

  • October 1st, 2011

Eastern peach growers report having greater success in controlling the brown marmorated stinkbug this year than they did in 2010.

Rice Fruit Company installed new [...]