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Apples and Marketing

Featured stories covering apples and marketing appear in this issue.

Click here to view a PDF version of this issue.

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In The Box

October 1st, 2011|0 Comments

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Fruit fan Jesse James Botha enjoys reading the Good Fruit Grower at his grandfather’s home in South Africa.

Amy Botha of South Africa snapped this picture

Count the people

October 1st, 2011|0 Comments

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If you’re looking for answers to perplexing questions—like what’s the future of Social Security, will China dominate the world, or how many apples can we

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Tweets tout SweeTango

October 1st, 2011|0 Comments

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Eastern Canadian radio personality Kate Peardon’s photo was on the Facebook page of Scotian Gold Cooperative in Nova Scotia.

Since summer, it’s been all over Twitter

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Growers battle stinkbug

October 1st, 2011|0 Comments

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Eastern peach growers report having greater success in controlling the brown marmorated stinkbug this year than they did in 2010.

Rice Fruit Company installed new defect

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Performance of WA 2 in industry evaluations

October 1st, 2011|0 Comments

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Figure 1: “Parrot beak” can occur on WA 2 fruit grown on one-year-old wood.

Washington State University’s new apple variety WA 2 is in its fifth

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The big picture

October 1st, 2011|0 Comments

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When the U.S. Apple Association holds its annual marketing and outlook conference in Chicago in August, it’s an occasion to look at the big picture.

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Growing sought-after Syrah grapes

October 1st, 2011|0 Comments

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Mike Sauer of Red Willow Vineyard was the first to plant Syrah wine grapes in Washington State.
Melissa Hansen

Syrah wine grapes are ideally suited to Washington

More late cherries coming

October 1st, 2011|0 Comments

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A new tree-fruit acreage survey in Washington State shows a decline in all tree fruits except cherries over the past five years, and suggests that

Where should Syrah be planted?

October 1st, 2011|0 Comments

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Syrah wine grapes can be successful in warm and cool sites in Washington State. However, there are a few locations where the red variety should

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Field-grafting grapes not a sure thing

October 1st, 2011|0 Comments

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Dick Boushey shows a cleft graft that he used to change a block of Semillon wine grapes over to Sauvignon Blanc.
melissa hansen

Field grafting wine grapes

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East Malling pilgrimage

October 1st, 2011|0 Comments

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Jon Clements of the University of Massachusetts, left, admires trees at the Hatton Fruit Gardens in East Malling, which is named after Ronald Hatton, originator

Michigan apple companies join forces

October 1st, 2011|0 Comments

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Three Michigan apple companies have linked up to form All Fresh GPS, a limited liability company that will market fresh apples across the United States

7 billion apple slices sold

October 1st, 2011|0 Comments

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Crunch Pak counts apple slices like McDonald’s counts hamburgers—and the count is nearing 7 billion slices sold since the company created the industry 11 years

Futures market for concentrate coming soon

October 1st, 2011|0 Comments

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The status of the long-awaited futures trading contract in apple-juice concentrate hasn’t changed. It’s still coming “soon.”

“We are extremely close to being there,” said Rita

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Order out of chaos

October 1st, 2011|0 Comments

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The Ditton Laboratory at East Malling was built in 1926 to conduct research on storage of tree fruits and develop cold storage regimes for apples

How many pears can the market take?

October 1st, 2011|0 Comments

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Most fresh pears nowadays are still grown on old trees in long-established orchards.

But if, through research, the Pacific Northwest pear industry were able to start

Wine industry backs new center

October 1st, 2011|0 Comments

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The Washington Wine Commission’s commitment of $7.4 million towards the cost of building a Wine Science Center at Washington State University’s Tri-Cities campus gives the

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Last Bite–Fuji, a world-class apple

October 1st, 2011|0 Comments

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Fuji proved to be more difficult to grow and pack than Grady Auvil imagined. Fuji is in his right hand and Cameo in his left.

The

An apple a day…

October 1st, 2011|0 Comments

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Should apple growers follow the lead set by berries and fruits like tart cherries and use health ­benefits as a way to sell more apples?

That

Consumers are price conscious

October 1st, 2011|0 Comments

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Consumers are coming back to normal—if by normal we mean the more “old-fashioned” way—being responsive to prices and being ­willing to buy less or substitute