Project Description

Apples & Marketing

Featured stories about pears and production appear in this issue.

Click here to view a PDF version of this issue.

Tucker Cellars finds niche

  • October 18th, 2013

Third-generation wine grape grower Randy Tucker has made wine in Washington’s Yakima Valley for 30 years. Through the decades, he’s changed business plans at [...]

  • Preparing for change

Preparing for change

  • October 18th, 2013

When Dr. Stefano Musacchi arrived in Washington State in August, he knew the expectations were high.

Musacchi, a world-renowned pomologist from Italy, was appointed to [...]

Looking for common ground

  • October 18th, 2013

More food safety regulations are going to be a tough pill to swallow for tree fruit growers, but U.S. Food and Drug Administration officials [...]

  • Water regulations worry growers

Water regulations worry growers

  • October 18th, 2013

Of the many new requirements that the U.S. Food and Drug Administration is proposing as it implements the Food Safety Modernization Act, those relating [...]

Finding the sweet spot

  • October 18th, 2013

As a grower and marketer of premium tree fruits for the fresh market, Craig Campbell had to adjust his mindset when he got into [...]

They like it fresh

  • October 17th, 2013

If you’re a person who doesn’t like tattoos and body piercings, looks suspiciously at people with dark skin, doesn’t like to hear people speaking [...]

Learning from last season

  • October 17th, 2013

The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers will buy apples even at [...]

Farm markets abound

  • October 17th, 2013

Many growers whose orchards are in or near urbanized or suburbanized landscapes grab the opportunity to sell their fruit directly to consumers. They do [...]