Apples & Marketing
Featured stories about pears and production appear in this issue.
Third-generation wine grape grower Randy Tucker has made wine in Washington’s Yakima Valley for 30 years. Through the decades, he’s changed business plans at [...]
When Dr. Stefano Musacchi arrived in Washington State in August, he knew the expectations were high.
Musacchi, a world-renowned pomologist from Italy, was appointed to [...]
More food safety regulations are going to be a tough pill to swallow for tree fruit growers, but U.S. Food and Drug Administration officials [...]
Of the many new requirements that the U.S. Food and Drug Administration is proposing as it implements the Food Safety Modernization Act, those relating [...]
As a grower and marketer of premium tree fruits for the fresh market, Craig Campbell had to adjust his mindset when he got into [...]
If you’re a person who doesn’t like tattoos and body piercings, looks suspiciously at people with dark skin, doesn’t like to hear people speaking [...]
The U.S. Apple Association lowered its estimate of the size of the United States apple crop by 3.2 million bushels from an estimate it [...]
The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers will buy apples even at [...]
We understand your risks and challenges. Mast said marketers understand the huge risks that growers take when planting orchards. Increasing production costs and [...]
The Michigan tree fruit industry is exploring the idea of creating a commission to collect money from growers to strengthen research efforts.
The new Michigan [...]
Many growers whose orchards are in or near urbanized or suburbanized landscapes grab the opportunity to sell their fruit directly to consumers. They do [...]