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Apples & Marketing

Featured stories about pears and production appear in this issue.

Click here to view a PDF version of this issue.

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From Bologna to Wenatchee

October 20th, 2013|0 Comments

Grower support was key in Stefano Musacchi’s decision to move to Washington State.

Tucker Cellars finds niche

October 18th, 2013|0 Comments

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Third-generation wine grape grower Randy Tucker has made wine in Washington’s Yakima Valley for 30 years. Through the decades, he’s changed business plans at Tucker

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Preparing for change

October 18th, 2013|0 Comments

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When Dr. Stefano Musacchi arrived in Washington State in August, he knew the expectations were high.

Musacchi, a world-renowned pomologist from Italy, was appointed to a

Looking for common ground

October 18th, 2013|0 Comments

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More food safety regulations are going to be a tough pill to swallow for tree fruit growers, but U.S. Food and Drug Administration officials say

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Water regulations worry growers

October 18th, 2013|0 Comments

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Of the many new requirements that the U.S. Food and Drug Administration is proposing as it implements the Food Safety Modernization Act, those relating to

Finding the sweet spot

October 18th, 2013|0 Comments

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As a grower and marketer of premium tree fruits for the fresh market, Craig Campbell had to adjust his mindset when he got into the

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Cherry sales sizzle in China

October 18th, 2013|0 Comments

Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.

They like it fresh

October 17th, 2013|0 Comments

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If you’re a person who doesn’t like tattoos and body piercings, looks suspiciously at people with dark skin, doesn’t like to hear people speaking languages

Apple growers to harvest larger crop

October 17th, 2013|0 Comments

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The U.S. Apple Association lowered its estimate of the size of the United States apple crop by 3.2 million bushels from an estimate it made

Learning from last season

October 17th, 2013|0 Comments

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The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers will buy apples even at high

Top 5 things your marketer would tell you

October 17th, 2013|0 Comments

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1
We understand your risks and challenges. Mast said marketers understand the huge risks that growers take when planting orchards. Increasing production costs and retailers’ food

Michigan growers asked to support research

October 17th, 2013|0 Comments

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The Michigan tree fruit industry is exploring the idea of creating a commission to collect money from growers to strengthen research efforts.

The new Michigan Tree

Farm markets abound

October 17th, 2013|0 Comments

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Many growers whose orchards are in or near urbanized or suburbanized landscapes grab the opportunity to sell their fruit directly to consumers. They do so