Apple marketing incentive

  • December 1st, 2009

“If an apple were to explode like a hand grenade when it reached a stage of ripeness not permitting it to reach the consumer in good condition, we would have a red-hot incentive to do a better job. In some orchards pickers could not be induced to put a [...]

Field sorting culls

  • December 1st, 2009

One area of research that John Verbrugge thinks has been overlooked is field sorting of culls.

Verbrugge, new president of the Washington State Horticultural Association, said the industry has made great strides in developing a mechanical harvester that uses robotics, although when it is commercially ready, the harvester will require [...]

Identity crisis

  • December 1st, 2009

The flood of new apple varieties will continue until the consumer is so confused about the Washington apple identity that they might turn to something else that they can identify, predicts Dr. Don Heinicke, a grower at Orondo in north central Washington. Heinicke was asked to revisit the 1987 [...]

How many is too many?

  • December 1st, 2009

When it comes to new varieties, John Rice predicts that in the next decade, most retailers will offer five main apple varieties year round—Gala, Fuji, Granny Smith, Golden Delicious, and Red Delicious—and use the sixth slot to feature seasonal varieties, like Honeycrisp in the early autumn months and other [...]

  • Blast from the past

Blast from the past

  • December 1st, 2009

Robots harvesting fruit, scientists creating the perfect apple trees in petri dishes, and a fruit industry run by conglomerates were just some of the changes envisioned for the next half century by industry leaders, as the Wenatchee Tree Fruit Research and Extension Center celebrated its 50th anniversary in 1987.

Because [...]

  • Should WAC come back?

Should WAC come back?

  • December 1st, 2009

A rack card developed by CMI tells consumers about the health benefits of eating apples, with a focus on fiber content.

If the Washington apple industry wants to avoid losing shelf space, it should consider reinstating a general promotion program for the domestic market, suggests Steve Lutz, former president of [...]

  • Wind of change

Wind of change

  • December 1st, 2009

“Change is in the wind,” an article in the Good Fruit Grower declared in 1987, which was a year of milestones for the Washington tree fruit industry.

The industry harvested record apple and pear crops that year. The apple crop came in at 68 million boxes of apples, a leap [...]

  • Produce expert

Produce expert

  • December 1st, 2009

With an office in Yakima, Washington, Wal-Mart plans to keep prices lower and buy directly from growers, cutting out the middleman, says a former Wal-Mart executive.

Former Wal-Mart insider Bruce Peterson sees the company’s recent move to do more direct buying from apple growers as one of several issues that [...]

  • Market limitations

Market limitations

  • December 1st, 2009

How new varieties will coexist with those that have already carved out shelf space is the million-dollar question.

The biggest change from a marketer’s standpoint in the next decade will be the influence of the club varieties on the marketplace, says Bob Mast, marketing director at CMI (Columbia ­Marketing International) [...]

  • Extension educators

Extension educators

  • December 1st, 2009

WSU Extension educator Karen Lewis expects to see more technologies used in orchards to augment workers, in addition to platforms.

In the future, growers won’t need to get in the truck and drive to the coffee shop or to a neighbor’s orchard to find out what they’re doing. Instead, they’ll [...]

  • Research viewpoint

Research viewpoint

  • December 1st, 2009

Soft fruit breeder Ralph Scorza and colleagues developed this pitless plum.

Continuing budget constraints at U.S. universities will result in fewer scientists and less research for growers to draw upon, predicts Larry Gut, entomologist at Michigan State University.

“People are being laid off and let go,” Gut said. “I’m afraid it [...]

Good to Know – Barritt, Evans

  • November 1st, 2009

Since 1994, Washington State University has strived to develop new apple cultivars with outstanding eating quality as quickly as possible. After 15 years, the WSU apple breeding program is releasing its first apple cultivar. The apple, currently known as WA 2, has outstanding eating quality, appearance, and productivity, and, [...]