Responding to fruit tree damage from cold temperatures
age / 34
crops / Apples, cherries, apricots, peaches, nectarines and wine grapes
title / General manager
business / Gilbert Orchards
education / Pomona College
What’s been your greatest challenge?
I think the toughest years for me personally were the
Ask an orchard manager, just how good a job do you have to do to keep it producing high quality fruit year after year?
Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.
Consumers ordered cherries via Tmall’s