Techniques & benefits of a fruit wall

Lower costs and better vigor control make them attractive for high-density plantings.

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Questions to ask a prospective nursery

  • February 15th, 2010

Ask the following questions before choosing a nursery, ­suggests Cameron Nursery’s Paul Tvergyak.

Longevity—How long has the company been in business?

Reputation—Is the company reputable and known for square business dealings?

Guarantees and warranties—What are the guarantees and warranties that go with the trees?

Bud wood source—Where does it source its bud wood?

Rootstock [...]

  • Choosing an orchard system and density

Choosing an orchard system and density

  • February 1st, 2010

An example of a highly organized V trellis system used by Washington’s Auvil Fruit Company

With the site, rootstock and variety selected, the next major decisions involve the type of orchard system and density.

To be competitive in today’s global apple market, orchard systems must provide early returns, produce uniform fruit [...]

Don’t worry about the system

  • February 1st, 2010

Eye on
technology
In planting orchards for the future, growers must think about the possibilities of field sorting, harvest assist and mechanical harvesters, and remote sensing for pest and disease management and crop load. New plantings should be designed for adaption of developing technologies.

Researchers have found that both vertical [...]

Good Point – Robin Pollard

  • February 1st, 2010

Washington State’s wine community is gathering in Kennewick early this month to discuss a range of industry topics: from pest management and ­composting to label compliance and marketing. Alongside the seminars, there will be plenty of ­conversation about the economic challenges of the past year. Sales for many wineries [...]

  • A grand dream

A grand dream

  • February 1st, 2010

Grand Rêve Estate Vineyard sits high above Col Solare Winery on Washington State’s Red Mountain, as seen in the background on the left.

As if planting on a steep slope wasn’t challenging enough, add rock, caliche, and widely varying soil types. Developing Grand Rêve Estate Vineyard on Red Mountain is [...]

  • New AVA has historic roots

New AVA has historic roots

  • February 1st, 2010

One of the original vines planted in 1917 by William Bridgeman, still in production today.

by Chelan David and Melissa Hansen
The Newhouse family always knew they had a unique site to grow grapes. But with the recent approval of the Snipes Mountain American Viticultural Area, a subappellation of Washington [...]

  • Matching trellis to variety and site

Matching trellis to variety and site

  • February 1st, 2010

Rocks are plentiful in this block of Syrah that will be trained to the vertical shoot positioned bilateral cordon.

Bringing out the terroir of Grand Rêve Estate Vineyard has been an involved process, says vineyard manager Ryan Johnson, requiring a number of different training systems in the small parcel on [...]

Washington wine industry should tell its story

  • February 1st, 2010

Although Washington State’s wine industry is well positioned in the current ‘value-driven’ wine market, a wine consultant from Napa, California, offers some suggestions to help build demand for Washington wines.

Barbara Insel, president of Stonebridge Research Group, spent a few days visiting vineyards and wineries from Washington’s Walla Walla Valley [...]

Wine market trends

  • February 1st, 2010

 About 250,000 wine SKUs (store keeping units) must funnel through fewer than 700 distributors to reach 450,000 wine-selling locations.

Wine producers are learning that in this down economy, it’s much easier to make the wine than sell it, says a Napa, California, wine business consultant.

Barbara Insel, president and CEO of [...]

  • Turn tasting room visits into sales

Turn tasting room visits into sales

  • February 1st, 2010

Winery owners must have solid financial management in place, says Barbara Insel, and that would include cutting out wines that are not profitable.

With a backlog of wine inventories clogging wine distribution channels, direct marketing offers wineries a chance to supplement sales and keep cash flow moving. A wine business [...]

  • Creating brand identity

Creating brand identity

  • February 1st, 2010

Pacific Rim’s wine portfolio includes dry and sweet Riesling, Chenin Blanc, Gewürztraminer, and a few blends, but the brand identity of “Riesling Rules” pervades all communications.

In the hands of a creative marketer, 15 years of sweat and research can be boiled down to one word: BOING. That’s the tag [...]

  • Time to test drive WA2

Time to test drive WA2

  • February 1st, 2010

WSU selections available for tasting, during a new variety showcase at the Washington State Horticultural Association’s annual meeting.

Washington apple growers are being offered the opportunity to evaluate Washington State University’s new variety WA2 in their orchards.

WSU has licensed the Washington Tree Fruit Research Commission to make WA2 available to [...]