Hort Council appoints information specialist

  • November 21st, 2014

Drew Toop will join the staff of the Northwest Horticultural Council as regulatory information specialist on December 8. Toop, who grew up in the Yakima, Washington, earned a bachelor’s degree in English and Chinese Language and Culture from Washington State University in 2012. He has spent time in Taiwan [...]

  • Growers sought for Piqa pears

Growers sought for Piqa pears

  • November 16th, 2014

The New Zealand company Prevar is looking for orchardists in North America who would like to grow new Piqa brand pear varieties developed in New Zealand. Prevar commercializes fruit varieties bred by Plant and Food Research.

Piqa Boo (PremP009 cultivar) is a red pear that combines characteristics of European, Japanese, [...]

New organization to promote Australia’s horticulture industry

  • November 16th, 2014

A new organization called Horticulture Innovation Australia Limited has been formed to replace Horticulture Australia Limited (HAL) and undertake research and development and marketing efforts to support Australia’s $9.5 billion horticulture industry.

The move follows a recent independent report into the performance of HAL that recommended a change to a [...]

  • China opens to Washington State apples

China opens to Washington State apples

 
Good news came to Washington’s apple industry today when U.S. Department of Agriculture officials announced the immediate reopening of China’s market to Washington Red and Golden Delicious apples. It’s good timing as growers are wrapping up harvest of the largest crop on record, which some believe will be [...]

  • European consumers like bicolored apples

European consumers like bicolored apples

  • October 15th, 2014

European consumers prefer bicolored apples and in some countries, including Germany, they associate dark red apples with mealiness.

European Fruit Magazine reported recently on research by Katrin Korsten from the Niederrhein University of Applied Sciences in Germany, who investigated whether consumers prefer a particular color of apple.

Consumers said they preferred [...]

  • Apple Commission reps are ready to promote large crop

Apple Commission reps are ready to promote large crop

  • October 14th, 2014

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes, 37 million went to export markets.

Fryhover, who is president of the Washington Apple Commission, [...]

  • Large crop on Interpoma agenda

Large crop on Interpoma agenda

  • October 1st, 2014

Europe’s record apple crop and Russia’s ban on European imports will be on the agenda at Interpoma, a biennial congress and trade fair scheduled for November 20 to 22 in Bolzano, Italy.

Europe’s 2014 apple crop was estimated at 12 million tons, a 9 percent increase over the previous year [...]

  • Online cherry promotion earns campaign of the year honor

Online cherry promotion earns campaign of the year honor

  • October 1st, 2014

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of [...]