• European consumers like bicolored apples

European consumers like bicolored apples

  • October 15th, 2014

European consumers prefer bicolored apples and in some countries, including Germany, they associate dark red apples with mealiness.

European Fruit Magazine reported recently on research by Katrin Korsten from the Niederrhein University of Applied Sciences in Germany, who investigated whether consumers prefer a particular color of apple.

Consumers said they preferred [...]

  • Apple Commission reps are ready to promote large crop

Apple Commission reps are ready to promote large crop

  • October 14th, 2014

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes, 37 million went to export markets.

Fryhover, who is president of the Washington Apple Commission, [...]

  • Large crop on Interpoma agenda

Large crop on Interpoma agenda

  • October 1st, 2014

Europe’s record apple crop and Russia’s ban on European imports will be on the agenda at Interpoma, a biennial congress and trade fair scheduled for November 20 to 22 in Bolzano, Italy.

Europe’s 2014 apple crop was estimated at 12 million tons, a 9 percent increase over the previous year [...]

  • Online cherry promotion earns campaign of the year honor

Online cherry promotion earns campaign of the year honor

  • October 1st, 2014

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of [...]

Tree fruit associations close down

  • August 29th, 2014

Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State Tree Fruit Association.

Neither the Washington Growers Clearing House Association nor the Wenatchee Valley Traffic Association will have staff working with the new association.

The staff at the other two organizations, Yakima [...]

Apple crop is big worldwide

  • August 28th, 2014

United States apple growers are harvesting a big crop—the third largest ever—but that’s a small part of the big picture. The U.S. crop is only about 6 percent of world production, and there are lots of apples elsewhere, especially in China.

And, more than usual this year, political events are [...]

Washington apple producers hope to resume exports to China

  • August 15th, 2014

After being shut out of China for two seasons, some Washington apple producers will likely try to comply with a new, more onerous export protocol in an attempt to ship some Red and Golden Delicious apples there this year, says Mike Willett, vice president for scientific affairs at the Northwest [...]

  • Schlect: From Russia without love

Schlect: From Russia without love

  • August 12th, 2014

● Russia’s economic ban on U.S. agricultural goods will affect the Pacific Northwest’s apple and pear export programs this coming crop year. While the loss of direct sales is a concern, there are also the indirect impacts. For example, where will all the European apples that ordinarily were [...]

Herald visits Sea-Tac to watch cherries fly to China

  • July 23rd, 2014

The Yakima Herald-Republic’s Ross Courtney visited Sea-Tac airport to watch cherries from the Yakima and Wenatchee areas get loaded for fast delivery aboard a China Eastern Airlines 777 cargo plane.

Courtney wrote:
Cherries sure mean a lot of work at the Seattle-Tacoma International Airport, just like they do in the [...]

  • Northwest cherries moving in huge volumes

Northwest cherries moving in huge volumes

  • July 2nd, 2014

June saw some huge shipments of cherries, averaging 332,000 boxes per day, according to the Northwest Cherry Growers.

What was expected to be the second biggest cherry crop ever has triggered enormous movement to the marketplace. June’s total came in at 10.3 million boxes.

Domestic retailers have stepped up promotions through [...]