• NFE’s Archer retires

NFE’s Archer retires

  • January 13th, 2014

After leading the Northwest Fruit Exporters for 20 years, Jim Archer retired at the end of 2013. Fred Scarlett replaced Archer in early January.

Today, NFE is responsible for managing cherry and apple export programs required by the foreign countries of Japan, Mexico, India, Vietnam, Egypt, Israel, South Africa, and [...]

  • Russian retailers see Washington harvest

Russian retailers see Washington harvest

  • October 25th, 2013

Produce buyers from five Russian retail chains, who came to Washington State this week to learn about the tree fruit industry, said they were impressed by the technology in orchards and packing houses, as well as by the openness of the people.

This was the first trip to the United [...]

Learning from last season

  • October 17th, 2013

The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers will buy apples even at high prices.

Steve Lutz, executive vice president of the Nielsen Perishables Group, is an analyst who tries to understand people from what they do while shopping [...]

  • Export promotions need shipper support

Export promotions need shipper support

  • August 1st, 2013

Todd Fryhover, president of the Washington Apple Commission, says the industry needs to increase demand.
Geraldine Warner

The Washington Apple Commission is strengthening its export program in anticipation of larger volumes of apples coming onto the U.S. market in the next few years and wants shippers to support its efforts [...]

Good Stuff

  • August 1st, 2013

Closer receives registration
Dow AgroSciences has received federal registration of its sulfoxaflor insecticide, sold under the brand name Closer, which is designed to control sap-feeding insects, such as aphids, in tree fruits and other crops. It is the only insecticide available for specialty crops that is classified in Group [...]

Cider history repeated?

  • August 1st, 2013

Reputedly, hard cider is America’s historic beverage, once considered safer to drink than water and easy to produce since apples grow readily. In 1726, according to one source, average per-capita consumption of hard cider was 35 gallons per year, and it was considered mild enough for children to drink.

But [...]

  • How many apples?

How many apples?

  • August 1st, 2013

When the U.S. Apple Association convenes in Chicago later this month for the Apple Crop Outlook and Marketing Conference, three things will be on the minds of the more than 300 growers, packers, and shippers who come from all over the world to meet there every year.

1) What is the [...]

  • The French connection

The French connection

  • August 1st, 2013

At least a dozen orchardists along the Hudson River from New York City north to Albany are developing cideries—the apple cider equivalent of grape wineries.

They’ve developed the Hudson Valley Cider Alliance, are putting together a hard cider trail, and in the fall they celebrate Cider Week. It’s October 18-27 [...]

  • China could become big pear market

China could become big pear market

  • July 1st, 2013
China could become a significant market for U.S. pears. Louis Ng, who represents the Pear Bureau Northwest in China, believes China could be importing 500,000 to 600,000 boxes of pears annually within the next five to ten years. That would make China the second-largest pear export market after Mexico.