Washington Apple Commission revises roles in handling market access issues

  • March 14th, 2014

The Washington Apple Commission gave a nod of approval during its annual meeting in March to changes in how responsibilities for international market access issues are divided between the Northwest Horticultural Association and Northwest Fruit Exporters.

The original memorandum of understanding between the organizations, adopted in 1998, gave NFE responsibility [...]

  • Commission: More MAP dollars mean cherries go farther

Commission: More MAP dollars mean cherries go farther

  • March 13th, 2014

The Washington State Fruit Commission is gearing up for a strong cherry crop in 2014. Though it’s too soon to estimate crop numbers, trees overwintered well and early indications point to a robust crop, which could be anywhere between 20 to 25 million boxes—if Mother Nature cooperates.

Last year’s crop [...]

  • NFE’s Archer retires

NFE’s Archer retires

  • January 13th, 2014

After leading the Northwest Fruit Exporters for 20 years, Jim Archer retired at the end of 2013. Fred Scarlett replaced Archer in early January.

Today, NFE is responsible for managing cherry and apple export programs required by the foreign countries of Japan, Mexico, India, Vietnam, Egypt, Israel, South Africa, and [...]

  • Russian retailers see Washington harvest

Russian retailers see Washington harvest

  • October 25th, 2013

Produce buyers from five Russian retail chains, who came to Washington State this week to learn about the tree fruit industry, said they were impressed by the technology in orchards and packing houses, as well as by the openness of the people.

This was the first trip to the United [...]

Learning from last season

  • October 17th, 2013

The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers will buy apples even at high prices.

Steve Lutz, executive vice president of the Nielsen Perishables Group, is an analyst who tries to understand people from what they do while shopping [...]

Good Stuff

  • August 1st, 2013

Closer receives registration
Dow AgroSciences has received federal registration of its sulfoxaflor insecticide, sold under the brand name Closer, which is designed to control sap-feeding insects, such as aphids, in tree fruits and other crops. It is the only insecticide available for specialty crops that is classified in Group [...]

Cider history repeated?

  • August 1st, 2013

Reputedly, hard cider is America’s historic beverage, once considered safer to drink than water and easy to produce since apples grow readily. In 1726, according to one source, average per-capita consumption of hard cider was 35 gallons per year, and it was considered mild enough for children to drink.

But [...]