Learning from last season

  • October 17th, 2013

The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers will buy apples even at high prices.

Steve Lutz, executive vice president of the Nielsen Perishables Group, is an analyst who tries to understand people from what they do while shopping [...]

Good Stuff

  • August 1st, 2013

Closer receives registration
Dow AgroSciences has received federal registration of its sulfoxaflor insecticide, sold under the brand name Closer, which is designed to control sap-feeding insects, such as aphids, in tree fruits and other crops. It is the only insecticide available for specialty crops that is classified in Group [...]

Cider history repeated?

  • August 1st, 2013

Reputedly, hard cider is America’s historic beverage, once considered safer to drink than water and easy to produce since apples grow readily. In 1726, according to one source, average per-capita consumption of hard cider was 35 gallons per year, and it was considered mild enough for children to drink.

But [...]

  • How many apples?

How many apples?

  • August 1st, 2013

When the U.S. Apple Association convenes in Chicago later this month for the Apple Crop Outlook and Marketing Conference, three things will be on the minds of the more than 300 growers, packers, and shippers who come from all over the world to meet there every year.

1) What is the [...]

  • The French connection

The French connection

  • August 1st, 2013

At least a dozen orchardists along the Hudson River from New York City north to Albany are developing cideries—the apple cider equivalent of grape wineries.

They’ve developed the Hudson Valley Cider Alliance, are putting together a hard cider trail, and in the fall they celebrate Cider Week. It’s October 18-27 [...]

  • Export promotions need shipper support

Export promotions need shipper support

  • August 1st, 2013

Todd Fryhover, president of the Washington Apple Commission, says the industry needs to increase demand.
Geraldine Warner

The Washington Apple Commission is strengthening its export program in anticipation of larger volumes of apples coming onto the U.S. market in the next few years and wants shippers to support its efforts [...]

  • China could become big pear market

China could become big pear market

  • July 1st, 2013
China could become a significant market for U.S. pears. Louis Ng, who represents the Pear Bureau Northwest in China, believes China could be importing 500,000 to 600,000 boxes of pears annually within the next five to ten years. That would make China the second-largest pear export market after Mexico.
  • Good Point: China

Good Point: China

  • May 15th, 2013

I have talked about the immediate threat of the excessive increases in apple production from Washington State and went so far as to say that while we worry about foreign imports, we need to be acutely aware of our own domestic production numbers. While many may shudder to see [...]

  • First Bite

First Bite

  • May 15th, 2013

As the Northwest cherry season draws closer, for the first time in six or seven years I am thinking that the 2013 harvest has the potential to begin during the first days of June. If you’ve ever seen the movie Money Ball, you know the premise of determining a [...]

  • Meet Washington State’s new agriculture director

Meet Washington State’s new agriculture director

  • April 15th, 2013

Bud Hover’s road to directorship of the Washington State Department of Agriculture began in 1938 when his mother and her family loaded their belongings on a truck and left North Dakota, headed west at 35 miles per hour.

Hover calls it a scene from The Grapes of Wrath. His mother [...]