How many is too many?

  • December 1st, 2009

When it comes to new varieties, John Rice predicts that in the next decade, most retailers will offer five main apple varieties year round—Gala, Fuji, Granny Smith, Golden Delicious, and Red Delicious—and use the sixth slot to feature seasonal varieties, like Honeycrisp in the early autumn months and other [...]

  • Should WAC come back?

Should WAC come back?

  • December 1st, 2009

A rack card developed by CMI tells consumers about the health benefits of eating apples, with a focus on fiber content.

If the Washington apple industry wants to avoid losing shelf space, it should consider reinstating a general promotion program for the domestic market, suggests Steve Lutz, former president of [...]

  • Produce expert

Produce expert

  • December 1st, 2009

With an office in Yakima, Washington, Wal-Mart plans to keep prices lower and buy directly from growers, cutting out the middleman, says a former Wal-Mart executive.

Former Wal-Mart insider Bruce Peterson sees the company’s recent move to do more direct buying from apple growers as one of several issues that [...]

  • Market limitations

Market limitations

  • December 1st, 2009

How new varieties will coexist with those that have already carved out shelf space is the million-dollar question.

The biggest change from a marketer’s standpoint in the next decade will be the influence of the club varieties on the marketplace, says Bob Mast, marketing director at CMI (Columbia ­Marketing International) [...]

  • Changes will come faster. Will you keep up?

Changes will come faster. Will you keep up?

  • December 1st, 2009

Agricultural economist

Two decades ago, at a time when the industry had yet to produce more than 60 million boxes of apples and Red Delicious made up almost 75 percent of the crop, agricultural economist Dr. Des O’Rourke warned that it would be difficult for Washington to hold onto its [...]

Apple marketing incentive

  • December 1st, 2009

“If an apple were to explode like a hand grenade when it reached a stage of ripeness not permitting it to reach the consumer in good condition, we would have a red-hot incentive to do a better job. In some orchards pickers could not be induced to put a [...]

  • Growers foresee change

Growers foresee change

  • December 1st, 2009

There are too many new apple varieties, says Polish orchardist Krzysztof Hermanowicz.

New market niches, more emphasis on eating quality, technological advances in the orchard, more regional focus on food, and closer relationships with retailers are changes that a handful of tree fruit growers across the globe envision in the [...]

Identity crisis

  • December 1st, 2009

The flood of new apple varieties will continue until the consumer is so confused about the Washington apple identity that they might turn to something else that they can identify, predicts Dr. Don Heinicke, a grower at Orondo in north central Washington. Heinicke was asked to revisit the 1987 [...]

  • Exotic varieties, new regions

Exotic varieties, new regions

  • December 1st, 2009

A new interest in clones and lesser-known varieties will drive vineyard plantings in Washington State in the next ten years, say industry experts.

Limited retail shelf space could impact the success of new varieties.

by Melissa Hansen

Crystal ball visions given by a cross section of Washington State’s wine grape industry show [...]

  • Last Bite – The Land of the Yakamas

Last Bite – The Land of the Yakamas

  • December 1st, 2009

Cowin paid careful attention to marketing, and his high-quality fruit stood out in the marketplace.

In 1909-1910, Earle Cowin earned the distinction of being one of first Pacific Northwest fruit growers to plant an orchard on the Yakama Indian Reservation. Established as a result of the Treaty of 1855 between [...]

  • Last Bite – Groceries, politics, land, fruit

Last Bite – Groceries, politics, land, fruit

  • November 1st, 2009

Walter Bolinger became a fruit grower and packer after working for many years as a shopkeeper.

Merchant, politician, real estate developer, orchardist—each of these terms could be used to describe Walter Albert Bolinger. Bolinger was a pioneer mercantile businessman in north central Washington State, helped plat the new town site [...]

Industry veteran is new CEO

  • November 1st, 2009

With more than 30 years’ experience in all aspects of the tree fruit industry, Keith Mathews became CEO in October for the new marketing firm, FirstFruits Marketing of Washington.

Mathews was executive director of the Yakima Valley Growers-Shippers Association for the past two years, and for five years in the [...]