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Growers sought for Piqa pears

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The New Zealand company Prevar is looking for orchardists in North America who would like to grow new Piqa brand pear varieties developed in New Zealand. Prevar commercializes fruit varieties bred by Plant and Food

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New organization to promote Australia’s horticulture industry

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A new organization called Horticulture Innovation Australia Limited has been formed to replace Horticulture Australia Limited (HAL) and undertake research and development and marketing efforts to support Australia’s $9.5 billion horticulture industry.

The move follows a

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Network promotes Prosser wines

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A new organization called Prosser Wine Network was formed in Washington State last spring to promote Prosser wines. The new group, with more than 30 initial winery and associate members, is working to create awareness

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China opens to Washington State apples

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Good news came to Washington’s apple industry today when U.S. Department of Agriculture officials announced the immediate reopening of China’s market to Washington Red and Golden Delicious apples. It’s good timing as growers are wrapping

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SnapDragon hits store shelves in November

RubyFrost will go to market in January.

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Mission to Kazakhstan

Young Kazakhs are being trained in horticulture to help them improve orchard production.

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Prune out dead crab apple tissue

Reduce disease risk by pruning crab apple trees.

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Research tackles decay issue

A new project will focus on controlling decay and finding pollinizers that are not disease hosts.

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Market trends favor apples

Changing demographics and eating habits open opportunities for apples.

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New York varieties come to market

Production of two new apples developed at Cornell is ramping up.

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European consumers like bicolored apples

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European consumers prefer bicolored apples and in some countries, including Germany, they associate dark red apples with mealiness.

European Fruit Magazine reported recently on research by Katrin Korsten from the Niederrhein University of Applied Sciences in

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Marketer is smitten

Randy Steensma thinks the New Zealand apple Smitten has a big future.

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Apple Commission reps are ready to promote large crop

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With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes,

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Large crop on Interpoma agenda

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Europe’s record apple crop and Russia’s ban on European imports will be on the agenda at Interpoma, a biennial congress and trade fair scheduled for November 20 to 22 in Bolzano, Italy.

Europe’s 2014 apple crop

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Online cherry promotion earns campaign of the year honor

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Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s

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Pears shine bright in Golden State

Acreage removal in California has stabilized, and grower returns have been good.

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Growers are optimistic

Northwest farm families expect their revenue to increase.

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Tree fruit associations close down

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Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State Tree Fruit Association.

Neither the Washington Growers Clearing House Association nor the Wenatchee Valley Traffic Association will

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New Michigan commission signs agreement with university

Michigan growers pledge their money in return for assurances.

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Apple crop is big worldwide

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United States apple growers are harvesting a big crop—the third largest ever—but that’s a small part of the big picture. The U.S. crop is only about 6 percent of world production, and there are lots

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Good Point: Success in pear marketing

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Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to the trends of change. At the Pear Bureau Northwest, we strive to stay on top of

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Processors agree to price schedule for Michigan apples

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The Michigan Processing Apple Growers marketing committee has negotiated minimum apple prices with six apple processors.

The prices are $12.50 a hundredweight for hard varieties 2 ½ inches and up, and $10 for soft varieties of

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Washington apple producers hope to resume exports to China

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After being shut out of China for two seasons, some Washington apple producers will likely try to comply with a new, more onerous export protocol in an attempt to ship some Red and Golden Delicious

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USDA publishes proposed rule to allow imports of apples from China

The public has until September 16 to comment on the proposed rule.

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California fruit league changes name

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Nearly 80 years after its inception, the California Grape and Tree Fruit League announced they are changing their name to the California Fresh Fruit Association to better reflect the growing diversity of fruit its members

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Schlect: From Russia without love

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● Russia’s economic ban on U.S. agricultural goods will affect the Pacific Northwest’s apple and pear export programs this coming crop year. While the loss of direct sales is a concern, there are also

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NW cherry crop breaks record

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For Northwest cherry growers, the season has been quick to harvest and has now reached a record-breaking volume, blowing through 23 million boxes shipped.

Northwest Cherry Growers reported today the previous season-ending record of 22.96 million,

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More apples coming

Apple supply worldwide could hit 100 million tons by 2025, up from 65 million now.

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The CandyCot story

“John was amazed at the diversity and intense flavor of apricot varieties he saw.”

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Herald visits Sea-Tac to watch cherries fly to China

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The Yakima Herald-Republic’s Ross Courtney visited Sea-Tac airport to watch cherries from the Yakima and Wenatchee areas get loaded for fast delivery aboard a China Eastern Airlines 777 cargo plane.

Courtney wrote:
Cherries sure mean a lot

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Grab and go packaging: Cup o’ Cherries

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Chelan Fresh Marketing has introduced a new consumer pack of cherries designed for snacking on the go.

The package, called Cup o’ Cherries, resembles a lidded coffee cup. The lid, however, has a cherry-sized hole, allowing

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Northwest cherries moving in huge volumes

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June saw some huge shipments of cherries, averaging 332,000 boxes per day, according to the Northwest Cherry Growers.

What was expected to be the second biggest cherry crop ever has triggered enormous movement to the marketplace.

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Goodbye, Washington Growers Clearing House; hello, Tree Fruit Association

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Board members of the Washington Growers Clearing House will hold their last meeting of the association’s 73-year history in August.

In a mail ballot, its members overwhelmingly approved the board’s recommendation to dissolve the association and

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More varieties on the way

Higher-quality apples should increase consumption and expand trade.

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Pest control costs are rising for tart cherry growers

Preliminary figures indicate a $265 per acre rise, compared to a 2010 survey.

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Overcoming cherry fatigue

Marketers strategize about how to keep consumers buying cherries in the late season.

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Thurlby: Northwest cherry team on the go through first crop estimate

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The promotion staff at the Northwest Cherry Growers has been all over the globe over the past several months.

Likewise, the phone continues to ring with queries from media, retailers and importers asking how big the

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New cherry bags boost sales

The new consumer bags protect fruit better and allow high-definition graphics, but are more costly to pack.

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Potato chips and fine wines

Tim’s famous Northwest snack helped establish this Walla Walla winery.

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A-Mazing new technology

Novel spraying system is incorporated into a maze built of rows of apple trees.

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Opal apple verified as non-GMO

FirstFruits seeks to head off confusion with a GMO apple that might be approved.

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Is fresh best?

Study shows processed fruits and vegetables can be a good option.

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USApple president visits the other Washington

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Jim Bair, president of the U.S. Apple Association, visited Washington State this week for the first time since taking over the helm of the organization from Nancy Foster at the beginning of this year.

Bair, who

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Strong cherry crop possible

Fruit Commission expands export efforts

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WSU announces drawing for WA 38 apple trees

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Washington State University will hold a random drawing to decide who will be able to plant WA 38, the latest variety from the university’s apple breeding program, during the first two years trees become available.

Washington

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Washington Apple Commission revises roles in handling market access issues

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The Washington Apple Commission gave a nod of approval during its annual meeting in March to changes in how responsibilities for international market access issues are divided between the Northwest Horticultural Association and Northwest Fruit

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Commission: More MAP dollars mean cherries go farther

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The Washington State Fruit Commission is gearing up for a strong cherry crop in 2014. Though it’s too soon to estimate crop numbers, trees overwintered well and early indications point to a robust crop, which

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Managing crab apple diseases

Crab apple disease management starts in the orchard with pruning.

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Clearing House to poll members on consolidation plan

Members of the Washington Growers Clearing House Association’s board of directors will discuss a tree fruit industry consolidation plan at their annual meeting on Thursday (February 20) in Wenatchee.

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Brandt brand is a masterpiece

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E.W. Brandt and Sons, a fruit growing, packing, and marketing operation in Wapato, Washington, is expanding its operations and is using RemBrandt ­Masterpiece fruit as its brand.

The moves reflect the company’s intensified focus on growing

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