China opens to Washington State apples

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  • Last Bite – Exponential growth

Last Bite – Exponential growth

  • October 1st, 2010

Capitalizing on Native American images to sell fruit, Skookum and Yum-Yum labels were developed in competing regions of Washington State.

After large-scale irrigation systems and a railroad network became operational in the Pacific Northwest, there was an exponential growth in the amount of fruit being harvested and marketed. This put [...]

  • Totally RED

Totally RED

  • October 1st, 2010

Because the red pigments are antioxidants, red-fleshed apples do not turn brown when sliced.

Swiss nursery owner and fruit breeder Markus Kobelt hit the headlines across Europe with the ­latest apple varieties he released. They are among the first red-fleshed apples in the world to go into commercial production.

Kobelt, who [...]

Gearing up for a new season

  • October 1st, 2010

Several years ago, National Apple Week was expanded into National Apple Month, which is actually three months long and involves intense promotion of apples during the harvest season of September, October, and November.

But for apple growers and marketers, marketing of the new crop kicks off the month before. More [...]

Keeping the customer satisfied

  • October 1st, 2010

Over the past ten years I have initiated a number of research trials that, when taken together, tell an important story about the link between apple quality and profitability. I often quote my mantra that “we are in the food business” along with McDonald’s, Wal-Mart, and even the slow [...]

The apple world in 2020

  • October 1st, 2010

A panel of experts took a look ahead at what the apple industry might be like in 2020, ten years from now.

It was part of the U.S. Apple Association’s outlook and marketing ­conference in Chicago in August.

Perhaps not surprisingly, the marketing side of the apple business seems a little [...]

Quick Bites

  • September 1st, 2010

Large apple crop forecast
The Washington apple industry expects to harvest a record 108.8 million boxes of fresh apples this fall. That’s six million boxes more than during the 2009-2010 season that just ended, but only slightly more than the 108.3 million boxes shipped two years ago.

“This number, even [...]

Pear promotions pondered

  • September 1st, 2010

A pear industry task force is looking at how the Pear Bureau Northwest might coordinate its domestic pear promotions with the companies supplying the pears.

The Pear Bureau works with 200 retailers around the United States to set up generic promotions for U.S. pears, leaving it up to the retailers [...]

  • Apple Lines

Apple Lines

  • August 1st, 2010

John Baker, center, talks with supermarket staff in Dubai, a major market for Washington apples.

The Washington Apple Commission is running a training ­program for supermarkets in export markets to help retailers boost their sales of Washington apples and to ensure that consumers receive a high-quality product.

The commission began the [...]

  • China: big country, small wine market

China: big country, small wine market

  • August 1st, 2010

Wine importer and distributor Scott Hitchcock, left, sampled Butch Milbrandt’s wines (Milbrandt Vineyards) during the Washington Wine Commission’s Wine Experience. Hitchcock came to learn about the potential of importing Washington wines into China.

China and its 1.4 billion population is one of the world’s largest markets for many products. For [...]

  • Yakima Valley wines in China

Yakima Valley wines in China

  • August 1st, 2010

Hyatt Vineyards, in the Yakima Valley subappellation of Rattlesnake Hills, was founded as a small estate vineyard surrounding the winery in 1983 by Leland and Lynda Hyatt.

What appeared to be a normal wine tasting visit by two locals and two foreigners has turned into a surprising niche market for [...]

Good Point – Kevin Moffitt

  • July 1st, 2010

A recent study shows how successful the Market Access Program and the Foreign Market Development programs are and can be. It would be a shame if the funding for these programs were reduced in the upcoming Farm Bill. The United States Department of Agriculture has already begun holding listening [...]

  • New apples for New York

New apples for New York

  • July 1st, 2010

Dr. Susan Brown began breeding the new releases in 1996 and screened thousands of seedlings in the search.

Right from the start, Dr. Susan Brown knew what she wanted: An apple that was as delightful to consumers as Honeycrisp but without all its warts. Honeycrisp has problems that make it [...]