Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

ADVERTISEMENT

Quarantine alternative

  • June 1st, 2010

Dr. Wee Yee, entomologist with the U.S. Department of Agriculture in Yakima, Washington, is conducting research to assess the likelihood of cherry fruit fly becoming established in certain overseas markets that are concerned about potential infestations of the pest, such as Indonesia and Thailand. Dr. Lisa Neven is cooperating [...]

Keeping cherry growing profitable

  • May 15th, 2010

A “dream team” of cherry researchers from across the nation is working on a project designed to help assure the profitability of the fresh sweet cherry industry in the future.

The project, entitled “A Total Systems Approach to Developing a Sustainable Stem-free Sweet Cherry Production, Processing and Marketing System,” was [...]

  • Moth poses little risk in Taiwan

Moth poses little risk in Taiwan

  • May 15th, 2010

Dr. Lisa Neven is studying the survival of codling moth larvae in tropical conditions.

There is little risk of codling moth larvae shipped in apples to Taiwan resulting in the pest becoming established in that country, research by Dr. Lisa Neven, insect physiologist at the U.S. Department of Agriculture’s research [...]

  • Cigar box labels preceded fruit box labels

Cigar box labels preceded fruit box labels

  • May 15th, 2010

In the late 1800s, cigar labels were embossed and gilded with gold leaf or bronzing.

The rationale for eye-catching, well-designed fruit box labels was to create interest and brand loyalty in the marketplace—whether it was for fruit brokers or the ultimate consumer. Such a marketing technique was used before the [...]

  • You hear that buzz?

You hear that buzz?

  • May 15th, 2010

SweeTango orchards like this one at Pepin Heights produced enough fruit last year to start the buzz, which could rise to a crescendo this August if a good crop and the marketing plan come together as planned.

SweeTango apples will, nature cooperating, begin flowing to market in commercial quantities in [...]

Cherries still top summer produce item

  • May 15th, 2010

Market research conducted during the 2009 season on behalf of the Northwest Cherry Growers shows that cherries maintain the number-one retail produce spot during the month of July, with an average dollar per square foot contribution of $208, possibly the highest number that retailers see all year.

The Northwest Cherry [...]

  • Promoting ecolabel wines

Promoting ecolabel wines

  • May 1st, 2010
A program that began by certifying vineyards in Oregon’s Willamette Valley that were following practices to protect and restore salmon watersheds has grown to include more than half the wine grape acreage of Walla Walla Valley in Washington and Oregon and several vineyards in eastern Washington.

Sustainability: imposition or opportunity?

  • May 1st, 2010
With major food companies joining the green movement, a growing number of farmers are being asked questions about their sustainability efforts and/or programs. Growers can either view the movement as opportunity or imposition, says Dr. Cliff Ohmart.
  • Last Bite–From doctor to farmer

Last Bite–From doctor to farmer

  • May 1st, 2010

The altimeter on John Kloeber’s label at right shows an altitude of 1,500 feet, a suggestion that fruit grown in orchards at high altitudes is of high quality. Upper right: The Green River Hot Springs and Sanitarium Hotel pictured in 1908.

Yakima Valley apple and pear rancher Dr. John S. [...]

New organic organization

  • May 1st, 2010

Minnesota grower Harry Hoch helped found a new organization called the Organic Tree Fruit Growers Association, and his wife, Jackie, is the first president.

The organization started as an informal network of a few upper Midwest growers who wanted to help each other meet the challenges of growing organic fruit [...]

Good to Go

  • May 1st, 2010

Italy orchard tour
Susan Pheasant and Mauricio Frías are offering an intensive technical tour of South Tyrol orchards in November to learn about high-density orchard systems, production practices, and specialized machinery for tree fruit. The tour will begin in Venice and include key visits in Bolzano, Ferrara, and Bologna. [...]

Eye on the Middle East

  • April 15th, 2010

Dubai, one of the United Arab Emirates, is the major fruit import port in the Persian Gulf with its trade tentacles reaching to Yemen in the south, Iraq in the north, and Sudan in the west. It’s difficult to separate out ­specific countries as independent and uninfluenced by the [...]