Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

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  • Exclusively New York

Exclusively New York

  • July 1st, 2010

A row of New York 1 apples nears maturity.

Cornell University  has had an apple breeding program for about 110 years, and it’s been quite successful. New York 1 and New York 2 are the 65th and 66th new varieties released by Cornell since breeding began, and the list includes [...]

  • A grower reaches out to consumers

A grower reaches out to consumers

  • July 1st, 2010

Rosa Lynn is a chance seedling discovered on Washington’s Royal Slope. The fruit stores well.

If you discover an exciting new apple variety and want it to succeed, it’s going to take more than just delivering it to the warehouse, a marketer says.

Dain Craver has been traveling the country promoting [...]

Good Stuff

  • June 1st, 2010

Voliam label expansion
The California Department of Pesticide Regulation has approved a label expansion for Voliam Xpress insectide, which allows its use on pome and stone fruits, and other crops. Voliam, developed by Syngenta Crop Protection, contains two active ingredients with different modes of action: the diamide insecticide chlorantraniliprole [...]

  • Cheaper, greener SHIPPING

Cheaper, greener SHIPPING

  • June 1st, 2010

After crossing the Cascade Mountains, the Seattle-Chicago train can pick up another 15 rail cars in Quincy to carry Washington produce to Chicago.

A new direct rail service between central Washington and Chicago gives tree fruit shippers a transportation option that is more efficient, less expensive, and greener than trucking, [...]

  • NW questions cherry fruit fly quarantine

NW questions cherry fruit fly quarantine

  • June 1st, 2010

The western cherry fruit fly has not been found in California’s cherry-growing districts.

State officials in Oregon and Washington say ­California’s quarantine requirements for the Western cherry fruit fly are unjustified.

Helmuth Rogg, supervisor of the Oregon State Department of Agriculture’s Insect Pest Prevention and Management Program, said California has imposed [...]

Quarantine alternative

  • June 1st, 2010

Dr. Wee Yee, entomologist with the U.S. Department of Agriculture in Yakima, Washington, is conducting research to assess the likelihood of cherry fruit fly becoming established in certain overseas markets that are concerned about potential infestations of the pest, such as Indonesia and Thailand. Dr. Lisa Neven is cooperating [...]

  • Last Bite – Low-grade labels highly valued

Last Bite – Low-grade labels highly valued

  • June 1st, 2010

Labels of “cooker” grade or C grade apples were usually green, yellow, or white. Today, collectors will often pay more for these rarer labels.

The color of an apple box label generally determined the grade of the fruit. A blue label meant Extra Fancy, a red label meant the second [...]

  • Moth poses little risk in Taiwan

Moth poses little risk in Taiwan

  • May 15th, 2010

Dr. Lisa Neven is studying the survival of codling moth larvae in tropical conditions.

There is little risk of codling moth larvae shipped in apples to Taiwan resulting in the pest becoming established in that country, research by Dr. Lisa Neven, insect physiologist at the U.S. Department of Agriculture’s research [...]

Keeping cherry growing profitable

  • May 15th, 2010

A “dream team” of cherry researchers from across the nation is working on a project designed to help assure the profitability of the fresh sweet cherry industry in the future.

The project, entitled “A Total Systems Approach to Developing a Sustainable Stem-free Sweet Cherry Production, Processing and Marketing System,” was [...]

  • Cigar box labels preceded fruit box labels

Cigar box labels preceded fruit box labels

  • May 15th, 2010

In the late 1800s, cigar labels were embossed and gilded with gold leaf or bronzing.

The rationale for eye-catching, well-designed fruit box labels was to create interest and brand loyalty in the marketplace—whether it was for fruit brokers or the ultimate consumer. Such a marketing technique was used before the [...]

  • You hear that buzz?

You hear that buzz?

  • May 15th, 2010

SweeTango orchards like this one at Pepin Heights produced enough fruit last year to start the buzz, which could rise to a crescendo this August if a good crop and the marketing plan come together as planned.

SweeTango apples will, nature cooperating, begin flowing to market in commercial quantities in [...]

Cherries still top summer produce item

  • May 15th, 2010

Market research conducted during the 2009 season on behalf of the Northwest Cherry Growers shows that cherries maintain the number-one retail produce spot during the month of July, with an average dollar per square foot contribution of $208, possibly the highest number that retailers see all year.

The Northwest Cherry [...]