Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

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  • Cherries with a challenge

Cherries with a challenge

  • January 15th, 2010

Chilean cherry grower Pablo Garcés (fourth from left) is general manager and part owner of 800 growing hectares (almost 2,000 acres), half of the acreage is planted with cherries.

Former agronomist Oscar Letelier decided to become an orchardist the hard way by growing organic cherries. He is one of very [...]

  • Is redder better?

Is redder better?

  • January 15th, 2010

Gale Gala is one of more than 30 Gala strains.

In the last two decades, Gala apples have taken the world by storm, finding favor around the globe with consumers and growers. But as redder and redder Gala strains are planted, is the tree fruit industry repeating Red Delicious history?

Gala [...]

  • Seeking strength in adversity

Seeking strength in adversity

  • January 15th, 2010

The disastrous 2009 Northwest cherry deal could be a catalyst for change, resulting in a stronger industry, industry representatives said during a panel discussion at the Washington State Horticultural Association’s annual meeting.

Last season, the Northwest cherry industry packed 22.5 million boxes of fresh cherries, more than double the short [...]

  • Early Fujis  kick-start the season

Early Fujis kick-start the season

  • January 15th, 2010

It’s been said that when Grady Auvil discovered an early Fuji sport in his orchard in 1993, the tree fruit pioneer predicted it would “revolutionize” the Fuji market. More than 20 years later, early strains are helping to jumpstart the Fuji market, but they haven’t replaced standard Fujis.

The Auvil [...]

Argentine cherry

  • January 1st, 2010

Argentina, the second-largest country in South America, has a small but expanding cherry industry. Around half of the countrys 7,000 acres of cherry orchards are in the state of Mendoza, which is located east of Santiago, Chile, in the eastern foothills of the Andes mountain range. It is the [...]

  • The race to market

The race to market

  • January 1st, 2010

A group of more than 30 cherry growers and horticulturists from around the world took part in a recent tour in Argentina and Chile organized by Susan Pheasant, Mauricio Frias, and Claudia Acosta. Geraldine Warner compiled this report.

Orchardists in northern Argentina aim to be the first on the world [...]

A new game

  • January 1st, 2010

New apple varieties from Washington State University’s breeding program present opportunities for the state’s growers, said Tom Auvil, research horticulturist with the Washington Tree Fruit Research Commission.

WSU has just released the first variety from its breeding program, WA 2, and has more in the pipeline. These varieties will be [...]

  • Last Bite

Last Bite

  • January 1st, 2010

Perham Fruit Company used these five labels during the 1920s and 1930s.

Some of the most beautiful and sought-after fruit labels that collectors desire are the old Perham labels. Illustrated here are the five original company labels from the 1920s and 1930s. There are variations of each label. Swan, Tulip, [...]

  • Marketing maraschinos

Marketing maraschinos

  • January 1st, 2010

Chopped maraschino cherries destined for ice cream manufacturers.

As well as being a major producer and exporter of fresh fruit, Carleti S.A. owns the largest cherry processing company in Argentina, which produces maraschino and preserved cherries and jams for export.

Most of the processed cherries are yellow varieties, such as Royal [...]

  • Embracing change

Embracing change

  • December 1st, 2009

Laura Mrachek works to make a difference in the tree fruit industry.

Laura Mrachek, retiring president of the Washington State Horticultural Association, likes change.

So, when she predicts that orchardists are going to have to do things differently in the future, she sees the positive side of that.

“There’s a lot of [...]

  • Should WAC come back?

Should WAC come back?

  • December 1st, 2009

A rack card developed by CMI tells consumers about the health benefits of eating apples, with a focus on fiber content.

If the Washington apple industry wants to avoid losing shelf space, it should consider reinstating a general promotion program for the domestic market, suggests Steve Lutz, former president of [...]

  • Produce expert

Produce expert

  • December 1st, 2009

With an office in Yakima, Washington, Wal-Mart plans to keep prices lower and buy directly from growers, cutting out the middleman, says a former Wal-Mart executive.

Former Wal-Mart insider Bruce Peterson sees the company’s recent move to do more direct buying from apple growers as one of several issues that [...]