Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

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  • Last Bite

Last Bite

  • January 1st, 2010

Perham Fruit Company used these five labels during the 1920s and 1930s.

Some of the most beautiful and sought-after fruit labels that collectors desire are the old Perham labels. Illustrated here are the five original company labels from the 1920s and 1930s. There are variations of each label. Swan, Tulip, [...]

  • Marketing maraschinos

Marketing maraschinos

  • January 1st, 2010

Chopped maraschino cherries destined for ice cream manufacturers.

As well as being a major producer and exporter of fresh fruit, Carleti S.A. owns the largest cherry processing company in Argentina, which produces maraschino and preserved cherries and jams for export.

Most of the processed cherries are yellow varieties, such as Royal [...]

  • Blast from the past

Blast from the past

  • December 1st, 2009

Robots harvesting fruit, scientists creating the perfect apple trees in petri dishes, and a fruit industry run by conglomerates were just some of the changes envisioned for the next half century by industry leaders, as the Wenatchee Tree Fruit Research and Extension Center celebrated its 50th anniversary in 1987.

Because [...]

  • Market limitations

Market limitations

  • December 1st, 2009

How new varieties will coexist with those that have already carved out shelf space is the million-dollar question.

The biggest change from a marketer’s standpoint in the next decade will be the influence of the club varieties on the marketplace, says Bob Mast, marketing director at CMI (Columbia ­Marketing International) [...]

Apple marketing incentive

  • December 1st, 2009

“If an apple were to explode like a hand grenade when it reached a stage of ripeness not permitting it to reach the consumer in good condition, we would have a red-hot incentive to do a better job. In some orchards pickers could not be induced to put a [...]

  • Nursery perspective

Nursery perspective

  • December 1st, 2009

These finished nursery trees will soon be harvested and prepared for later planting by growers.

With the proliferation of new tree fruit varieties released in the last decade, the next ten years should spark consumer interest and excitement in the tree fruit category, say nursery representatives.

The most important change that [...]

Australia’s water crisis forces changes

  • December 1st, 2009

Dealing with rising temperatures may be a conundrum for fruit growers confronting ­climate change, but in Australia it’s been ­complicated by widespread drought since 2003.

Two years ago, participants in the annual International Fruit Tree Association conference and tour heard how competition for water rights, a relatively new phenomenon here [...]

  • Growers foresee change

Growers foresee change

  • December 1st, 2009

There are too many new apple varieties, says Polish orchardist Krzysztof Hermanowicz.

New market niches, more emphasis on eating quality, technological advances in the orchard, more regional focus on food, and closer relationships with retailers are changes that a handful of tree fruit growers across the globe envision in the [...]

  • Exotic varieties, new regions

Exotic varieties, new regions

  • December 1st, 2009

A new interest in clones and lesser-known varieties will drive vineyard plantings in Washington State in the next ten years, say industry experts.

Limited retail shelf space could impact the success of new varieties.

by Melissa Hansen

Crystal ball visions given by a cross section of Washington State’s wine grape industry show [...]

  • Embracing change

Embracing change

  • December 1st, 2009

Laura Mrachek works to make a difference in the tree fruit industry.

Laura Mrachek, retiring president of the Washington State Horticultural Association, likes change.

So, when she predicts that orchardists are going to have to do things differently in the future, she sees the positive side of that.

“There’s a lot of [...]

  • Last Bite – The Land of the Yakamas

Last Bite – The Land of the Yakamas

  • December 1st, 2009

Cowin paid careful attention to marketing, and his high-quality fruit stood out in the marketplace.

In 1909-1910, Earle Cowin earned the distinction of being one of first Pacific Northwest fruit growers to plant an orchard on the Yakama Indian Reservation. Established as a result of the Treaty of 1855 between [...]

  • Produce expert

Produce expert

  • December 1st, 2009

With an office in Yakima, Washington, Wal-Mart plans to keep prices lower and buy directly from growers, cutting out the middleman, says a former Wal-Mart executive.

Former Wal-Mart insider Bruce Peterson sees the company’s recent move to do more direct buying from apple growers as one of several issues that [...]