Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

ADVERTISEMENT

Optimistic about the crop

  • November 1st, 2009

The Washington Apple Commission is focusing its export efforts this year on markets that have the potential to take more large-sized apples.

The commission is matching its strategy with the 2009 crop. The volume appeared to be below the initial industry estimate of 107 million boxes, commissioners reported at their [...]

  • Last Bite – Groceries, politics, land, fruit

Last Bite – Groceries, politics, land, fruit

  • November 1st, 2009

Walter Bolinger became a fruit grower and packer after working for many years as a shopkeeper.

Merchant, politician, real estate developer, orchardist—each of these terms could be used to describe Walter Albert Bolinger. Bolinger was a pioneer mercantile businessman in north central Washington State, helped plat the new town site [...]

M.9 prevails in Poland

  • November 1st, 2009

Malling 9 is the most popular apple rootstock in Poland, closely followed by M.26, but growers are also using dwarfing Polish rootstocks, and Geneva rootstocks are being tested.

Dr. Alojzy Czynczyk at the Research Institute of Pomology and Floriculture in Skierniewice, Poland, said the climatic conditions in Poland are variable, [...]

Industry veteran is new CEO

  • November 1st, 2009

With more than 30 years’ experience in all aspects of the tree fruit industry, Keith Mathews became CEO in October for the new marketing firm, FirstFruits Marketing of Washington.

Mathews was executive director of the Yakima Valley Growers-Shippers Association for the past two years, and for five years in the [...]

  • On the fast track

On the fast track

  • November 1st, 2009

Michael Weber picks some samples of Mairac in a Washington State test planting.

With apple variety breeders putting a strong emphasis on accelerating the breeding process, it only makes sense to commercialize the resulting varieties as quickly as possible.

That’s the opinion of Michael Weber, managing director of a Swiss company [...]

  • Novel approach

Novel approach

  • November 1st, 2009

Pete Van Well (left) and Alessio Martinelli of CIV, Italy, admire the color of Rubens apples in Wenatchee, Washington, just before harvest.

Rubens, a new apple variety from Italy, will be commercialized in North America in a novel way that is designed to reduce the risk for producers and to [...]

Five food-safety lessons

  • November 1st, 2009

The tree fruit industry can learn some valuable lessons from past food-safety scares, according to Dr. David Gombas, senior vice president of scientific and technical affairs with the United Fresh Produce Association. Growers should be aware of, concerned about, and prepared for the following:

1 Consumers don’t care about relative [...]

Major organic player

  • November 1st, 2009

Using environmentally sound, sustainable practices to produce tree fruit is one of the core values of supplier-partners of FirstFruits Marketing of Washington, a new marketing firm in Yakima, Washington.

Organic fruit will be an important part of the manifest at FirstFruits. Sales projections for organic fruit sales in the first [...]

  • WSU releases its first apple variety

WSU releases its first apple variety

  • October 1st, 2009

Retired WSU apple breeder Dr. Bruce Barritt checks another promising selection in an evaluation plot in a commercial orchard.
Washington State University has granted an exclusive license for its first apple variety to the Washington Tree Fruit Research Commission, which plans to make it available to any Washington State [...]

  • In My View – Jay Grandy

In My View – Jay Grandy

  • September 1st, 2009

The conversation among Pacific Northwest fruit growers tends to focus on the fresh market, where returns are generally more favorable. A very small percentage of apples and cherries are sold for processing—usually the lesser grade fruit. Pears are the exception. Winter pear marketing is consistent with apples and cherries, [...]

Apple Lines – Todd Fryhover

  • September 1st, 2009

As we move together into another apple harvest, the Washington Apple Commission strives to evolve to mirror the ever-­changing export market requirements, matching international consumer tastes and preferences with Washington growers’ commitment to growing the Best Apples on Earth. To achieve our goals, we have made a few changes [...]

  • Pear export prospects

Pear export prospects

  • September 1st, 2009

A family samples USA pears in a supermarket in the city of Dubai. The United Arab Emirates is a significant market for USA Pears.

Jeff Correa, Pear Bureau Northwest

The Pear Bureau is looking forward to marketing one of the industry’s largest pear crops for the 2009-2010 season. With warm summer [...]