Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

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  • In My View – Jay Grandy

In My View – Jay Grandy

  • September 1st, 2009

The conversation among Pacific Northwest fruit growers tends to focus on the fresh market, where returns are generally more favorable. A very small percentage of apples and cherries are sold for processing—usually the lesser grade fruit. Pears are the exception. Winter pear marketing is consistent with apples and cherries, [...]

Tough cherry deal refocuses industry

  • September 1st, 2009

The 2009 season should have been a banner year for Northwest cherries, judging by the volume and quality of cherries shipped, the amount of retail shelf space and advertising devoted to cherries, and the feedback from the market. But for growers, it was a dud. An oversupplied market resulted [...]

Apple Lines – Todd Fryhover

  • September 1st, 2009

As we move together into another apple harvest, the Washington Apple Commission strives to evolve to mirror the ever-­changing export market requirements, matching international consumer tastes and preferences with Washington growers’ commitment to growing the Best Apples on Earth. To achieve our goals, we have made a few changes [...]

  • Pear export prospects

Pear export prospects

  • September 1st, 2009

A family samples USA pears in a supermarket in the city of Dubai. The United Arab Emirates is a significant market for USA Pears.

Jeff Correa, Pear Bureau Northwest

The Pear Bureau is looking forward to marketing one of the industry’s largest pear crops for the 2009-2010 season. With warm summer [...]

  • Pear access negotiations continue

Pear access negotiations continue

  • September 1st, 2009

The United States and China are each hoping the other will grant permission to export pears.

The United States has been requesting access to China for U.S. pears since the 1990s. On its part, China already ships two varieties of pears—Ya and fragrant pears—to the United States but wants access [...]

  • Growers can improve returns by leaving fruit in the orchard.

Growers can improve returns by leaving fruit in the orchard.

  • August 1st, 2009

To pick or not to pick

Low prices for small apples during the past ­season reinforced the notion that growers can make more money by leaving non­target fruit in the orchard, Washington apple industry ­representatives say.

“I think we’ve learned a very valuable lesson out of this year’s crop,” said Bruce [...]

  • Good crop on the tree

Good crop on the tree

  • August 1st, 2009

The Washington apple industry expects to harvest a crop of large, high-quality apples this fall, which is what buyers want.

“We’re seeing excellent size and excellent type,” said Bruce Grim, manager of the Washington Apple Growers Marketing Association.

A year ago, marketers were trying to make their old-crop apples eke out [...]

Swiss interested in Geneva stocks

  • August 1st, 2009

Fireblight-resistant apple rootstocks developed at Cornell University in Geneva, New York, could secure a place in the Swiss apple industry, members of the International Fruit Tree Association heard during their annual meeting in last February in Germany.

Dr. Simon Egger, horticulturist with the Agroscope-Changins Wädenswil Research Station in Switzerland, reported [...]

In the Box

  • August 1st, 2009

Dear Good Fruit Grower:

Over the years, being in Connecticut and trying to equate the delight fruit testers experience in western orchards with tree-ripe fruit, has been impossible. These testers are often important in deciding what –varieties of fruit are eventually grown and marketed.

When fruit is harvested weeks before retail [...]

  • Wine with a cause

Wine with a cause

  • August 1st, 2009

Winery owners Stacy Lill (left) and Kathy Johanson provide mentoring and scholarships for young women.

The idea was hatched on Halloween night, 2006. Over dinner with their husbands, long-time pals Kathy Johanson and Stacy Lill decided to establish a winery for a good cause; specifically, to fund college scholarships for [...]

Apple Lines – Todd Fryhover

  • August 1st, 2009

Adversity provides opportunity. This is the mantra for the 2008–2009 Washington apple season. We’re facing a world economic downturn, plummeting foreign currency exchange rates, import protectionism, static domestic apple demand, and the largest Washington apple crop in history—simultaneously. What more adversity could be heaped upon the Washington apple industry [...]

  • Last Bite – The story behind letterheads

Last Bite – The story behind letterheads

  • August 1st, 2009

For the past several years, each of these articles has focused on a particular fruit grower or marketer with distinctive crate labels. In this issue, for a change of pace, the focus will instead be on an equally distinctive form of the fruit grower’s marketing art—company letterheads.

Traung, Schmidt, and [...]