Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

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  • Novel approach

Novel approach

  • November 1st, 2009

Pete Van Well (left) and Alessio Martinelli of CIV, Italy, admire the color of Rubens apples in Wenatchee, Washington, just before harvest.

Rubens, a new apple variety from Italy, will be commercialized in North America in a novel way that is designed to reduce the risk for producers and to [...]

Five food-safety lessons

  • November 1st, 2009

The tree fruit industry can learn some valuable lessons from past food-safety scares, according to Dr. David Gombas, senior vice president of scientific and technical affairs with the United Fresh Produce Association. Growers should be aware of, concerned about, and prepared for the following:

1 Consumers don’t care about relative [...]

Major organic player

  • November 1st, 2009

Using environmentally sound, sustainable practices to produce tree fruit is one of the core values of supplier-partners of FirstFruits Marketing of Washington, a new marketing firm in Yakima, Washington.

Organic fruit will be an important part of the manifest at FirstFruits. Sales projections for organic fruit sales in the first [...]

M.9 prevails in Poland

  • November 1st, 2009

Malling 9 is the most popular apple rootstock in Poland, closely followed by M.26, but growers are also using dwarfing Polish rootstocks, and Geneva rootstocks are being tested.

Dr. Alojzy Czynczyk at the Research Institute of Pomology and Floriculture in Skierniewice, Poland, said the climatic conditions in Poland are variable, [...]

Good Point – Chris Schlect

  • November 1st, 2009

America’s system of delivering food to retail customers is a marvel. Without a cadre of governmental central planners dictating production levels, schedules of deliveries, or prices, our population has easy access to needed safe, convenient, and affordable nourishment. Every day.

The economic freedom and flexibility that allows for this beneficial [...]

Optimistic about the crop

  • November 1st, 2009

The Washington Apple Commission is focusing its export efforts this year on markets that have the potential to take more large-sized apples.

The commission is matching its strategy with the 2009 crop. The volume appeared to be below the initial industry estimate of 107 million boxes, commissioners reported at their [...]

  • WSU releases its first apple variety

WSU releases its first apple variety

  • October 1st, 2009

Retired WSU apple breeder Dr. Bruce Barritt checks another promising selection in an evaluation plot in a commercial orchard.
Washington State University has granted an exclusive license for its first apple variety to the Washington Tree Fruit Research Commission, which plans to make it available to any Washington State [...]

  • In My View – Jay Grandy

In My View – Jay Grandy

  • September 1st, 2009

The conversation among Pacific Northwest fruit growers tends to focus on the fresh market, where returns are generally more favorable. A very small percentage of apples and cherries are sold for processing—usually the lesser grade fruit. Pears are the exception. Winter pear marketing is consistent with apples and cherries, [...]

Apple Lines – Todd Fryhover

  • September 1st, 2009

As we move together into another apple harvest, the Washington Apple Commission strives to evolve to mirror the ever-­changing export market requirements, matching international consumer tastes and preferences with Washington growers’ commitment to growing the Best Apples on Earth. To achieve our goals, we have made a few changes [...]

  • Pear export prospects

Pear export prospects

  • September 1st, 2009

A family samples USA pears in a supermarket in the city of Dubai. The United Arab Emirates is a significant market for USA Pears.

Jeff Correa, Pear Bureau Northwest

The Pear Bureau is looking forward to marketing one of the industry’s largest pear crops for the 2009-2010 season. With warm summer [...]

  • Pear access negotiations continue

Pear access negotiations continue

  • September 1st, 2009

The United States and China are each hoping the other will grant permission to export pears.

The United States has been requesting access to China for U.S. pears since the 1990s. On its part, China already ships two varieties of pears—Ya and fragrant pears—to the United States but wants access [...]

Tough cherry deal refocuses industry

  • September 1st, 2009

The 2009 season should have been a banner year for Northwest cherries, judging by the volume and quality of cherries shipped, the amount of retail shelf space and advertising devoted to cherries, and the feedback from the market. But for growers, it was a dud. An oversupplied market resulted [...]