China opens to Washington State apples

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  • Apple Commission reps are ready to promote large crop

Apple Commission reps are ready to promote large crop

  • October 14th, 2014

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes, 37 million went to export markets.

Fryhover, who is president of the Washington Apple Commission, [...]

  • Large crop on Interpoma agenda

Large crop on Interpoma agenda

  • October 1st, 2014

Europe’s record apple crop and Russia’s ban on European imports will be on the agenda at Interpoma, a biennial congress and trade fair scheduled for November 20 to 22 in Bolzano, Italy.

Europe’s 2014 apple crop was estimated at 12 million tons, a 9 percent increase over the previous year [...]

  • Online cherry promotion earns campaign of the year honor

Online cherry promotion earns campaign of the year honor

  • October 1st, 2014

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of [...]

Tree fruit associations close down

  • August 29th, 2014

Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State Tree Fruit Association.

Neither the Washington Growers Clearing House Association nor the Wenatchee Valley Traffic Association will have staff working with the new association.

The staff at the other two organizations, Yakima [...]

Apple crop is big worldwide

  • August 28th, 2014

United States apple growers are harvesting a big crop—the third largest ever—but that’s a small part of the big picture. The U.S. crop is only about 6 percent of world production, and there are lots of apples elsewhere, especially in China.

And, more than usual this year, political events are [...]

Good Point: Success in pear marketing

  • August 27th, 2014

Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to the trends of change. At the Pear Bureau Northwest, we strive to stay on top of trends. Success has followed.

Some of the areas where we are ahead include social media [...]

Processors agree to price schedule for Michigan apples

  • August 20th, 2014

The Michigan Processing Apple Growers marketing committee has negotiated minimum apple prices with six apple processors.

The prices are $12.50 a hundredweight for hard varieties 2 ½ inches and up, and $10 for soft varieties of that size. No price was negotiated for juice or undersize apples.

Six processors are in [...]

Washington apple producers hope to resume exports to China

  • August 15th, 2014

After being shut out of China for two seasons, some Washington apple producers will likely try to comply with a new, more onerous export protocol in an attempt to ship some Red and Golden Delicious apples there this year, says Mike Willett, vice president for scientific affairs at the Northwest [...]