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Management entity is a work in progress

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WA 2, the first release of Washington State University’s apple breeding program, is a blushed, orange-red apple.
GERALDINE WARNER

The Washington Tree Fruit Research Commission is in the process of setting up a nonprofit organization to manage

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Honeycrisp challenges club concept

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The name SweeTango captures the apple’s sweet, tangy taste.
COURTESY SALLY & WILFRID MENNELL

Honeycrisp has set the standard for new varieties to follow in terms of consumer acceptance and the returns that growers expect, apple marketers

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WSU to protect new varieties

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Washington State University is taking steps to protect its new apple variety, WA 2, in overseas countries. WA 2, the first variety to emanate from its apple breeding program, is moving into the commercialization phase

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Honeycrisp season expanded

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Wescott Agri Products

Right from the get-go, Fred Wescott thought Honeycrisp would be a new force in the apple market. And he bet on it. He planted orchards in Minnesota and northern Washington. And, now, his

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Peaches aplenty

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For more than a century, the freestone peach market in the eastern United States was dominated by two varieties. First was Elberta, a peach from Georgia that dominated production from 1880 to about 1950. Then,

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NY seeks marketing strategy

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Those new apples from New York are being prepared to come to market, with the first expected in quantity in direct farm markets in 2014 and in commercial markets in 2015 or 2016.

At least, that’s

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Michigan growers want to market fresh cherries

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Fruit growers in the northeastern quadrant of the country are witnessing the ongoing clamor for sweet cherries, from consumers wanting them bigger, darker, sweeter, for longer—and, if possible, locally grown. These growers want to play

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The functional side of cherries

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Sweet cherry promoters would like to be able to say “a bowl of cherries a day will keep cancer away,” but more research is needed before such claims can be made.

The Pacific Northwest and California

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McDonald’s boosts cherry sales

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Since McDonald’s rolled out its new milkshakes earlier this year, the U.S. cherry industry is “lovin’ it.” Sitting like a crown jewel on top of the McCafé shake, on a pillow of whipped cream, is

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China has big appetite for U.S. cherries

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Northwest cherry industry representatives saw hundreds of street hawkers selling fresh cherries on the outskirts of Yantai during a recent trip to northern China.

Asian markets traditionally have been major importers of U.S. cherries, but a

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Cherry production in China

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Up to 20 acres of cherries were seen being grown under greenhouse covers during a trip to learn about China’s cherry production taken by the Northwest Cherry Growers. The greenhouse entry doors were often locked

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Cherries in China

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Cherries as far as the eye can see, and in a hodgepodge puzzle of different growing practices and varieties is how B.J. Thurlby sums up the cherry production he saw in northern China on a

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Honeycrisp challenges club concept

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The name Ambrosia reflects the aromatic flavor of the apple.
Courtesy Sally & Wilfrid Mennell

Honeycrisp has set the standard for new varieties to follow in terms of consumer acceptance and the returns that growers expect, apple

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The art of tart

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Six MBA students say a single-strength tart cherry juice produced and marketed by a grower cooperative could be a marketplace winner.

What the tart cherry industry needs is a cooperative of growers that focuses on growing

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Promoting tart cherries on a tiny budget

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The tart cherry industry is in year four of an advertising and promotion campaign developed by the Chicago advertising agency Weber Shandwick and its team led by Jeff Manning, who is credited with creation of

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Washington Syrah: Rising or falling star?

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Syrah was to be one of the stars in Washington State’s wine lineup. But something happened along the way to greatness, and wineries have watched Syrah wine sales drop and inventories build. In the short

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Washington needs to own the Syrah variety

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The salvation to lagging wine sales of Syrah may be in Washington State owning the variety as it now does Riesling, says Bob Betz, who describes himself as an “unapologetic, unabashed ­supporter and lover of

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Sweet cherries thrive in a sea of apples

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Natalie, 16, greets customers and weighs the cherries they pick, using an old brass-beamed platform scale. Picking buckets hold about 15 pounds of cherries, and most U-pick customers will fill one or two.
Photo by richard

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Food facts and fiction

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Appalled by what he calls “quacks in scientific garb,” Dr. Joseph Schwarcz is on a mission to demystify science, separate sense from nonsense, and help people learn to make sensible decisions about food. Despite the

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More export focus needed

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Because of an increasingly competitive U.S. market, the salvation of the Washington apple industry will be overseas markets, and the industry will need to become more export oriented than in the past, says agricultural economist

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Export funding increase unlikely

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Todd Fryhover, president of the Washington Apple Commission, is concerned about a possible decrease in federal funding for export promotions.
Photo by Geraldine Warner

Since generic apple promotions in the U.S. market are a thing of the

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Marketers line up exclusive apples

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Aurora
Auvil Fruit Company
For a long time, Auvil Fruit Company had been on the lookout for a yellow, good-tasting dessert apple to add to its lineup of varieties, which includes Gala, Fuji, Honeycrisp, and Cripps Pink,

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Staying profitable

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Hillsides near Bolzano are planted to apples and wine grapes, utilizing every meter of land.

Published January 15, 2011

An international group of tree fruit industry members traveled to northern Italy last November to see how mechanization

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Small orchards, but big impact

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South Tyrol extension advisor Bernhard Botzner shows the concrete poles used for trellis supports.

Published January 15, 2011
Don’t let the small size fool you. Individual apple orchards near Merano, in Italy’s Vinschgau Valley, may only be

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Not the first GMO fruit

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HoneySweet plum

Published January 15, 2011
If Okanagan Specialty Fruits’s nonbrowning apples win U.S. government approval for development and marketing, they will not be the first genetically modified fruits to come to market.

The first, of course, was

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Why Italian orchards are so productive

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Dr. Martin Thalheimer says the South Tyrol’s high productivity in apples is due to a combination of factors—uniform, high-density plantings, a strong extension service, and adoption of modern orchard management techniques.

Published January 15, 2011
The high

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Italian extension service is well funded

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Published January 15, 2011
The South Tyrol Advisory Service performs many of the same services that Cooperative Extension does in the United States—educating growers about integrated pest management, irrigation, fertility, and nutrition. The biggest difference is

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Economic outlook for tree fruit

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The economic outlook for the tree fruit­ ­industry in Washington State and the Pacific Northwest is quite good. This conclusion may surprise many readers accustomed to the steady stream of negative stories in the media.

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In The Box

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Geraldine Warner’s article “How Do Your Returns Stack Up?” in the November Good Fruit Grower included several helpful comments about our new information service, Packer Data.com. Roger Pepperl noted that warehouses don’t all pack the

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Smaller Washington grape crop in 2010

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A steady trend in juice grape acreage and reduced overall inventory of grape juice should lead to similar—or slightly higher—cash prices for the coming year, predicts agricultural economist Trent Ball. But he warns of big

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Pear Bureau to work closer with sales desks

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A pear industry task force is recommending that the Pear Bureau Northwest and pear shippers and marketers work more closely together when setting up retail promotions on the domestic market.

The task force was established early

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Figuring out profitability

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High yields or high prices alone are not enough to ensure that a Gala apple grower will see a profit, two Washington State University ­agricultural economists report.

Drs. Karina Gallardo and Mykel Taylor recently published a

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Good time for renewal or expansion

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Honeycrisp apples flow through the new three-lane Compac packing line at Lake Ontario Fruit Company. The company expanded last summer, and found funding available at a good interest rate.

The United States fruit industry—especially the apple

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Last Bite — The rise and fall of the fruit box label

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As this is the last article in this series, I decided to provide a brief overview of the history of the fruit box label, as described in The Ultimate Fruit Label Book, which I authored

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Breeders seek input from supply chain

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The apple, cherry, peach, and strawberry breeding activities of RosBREED are located across the United States at university, federal, and private sector locations.

What do genomics and socioeconomics have to do with deciding which fruit cultivar

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More quantity than quality in China

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Chinese packers have been unable to convince growers to update orchards to improve yields and color. Shandong growers are unwilling to lose production in the short term in order to improve future production.

Although China is

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Gearing up for a new season

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Several years ago, National Apple Week was expanded into National Apple Month, which is actually three months long and involves intense promotion of apples during the harvest season of September, October, and November.

But for apple

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The apple world in 2020

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A panel of experts took a look ahead at what the apple industry might be like in 2020, ten years from now.

It was part of the U.S. Apple Association’s outlook and marketing ­conference in Chicago

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Keeping the customer satisfied

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Over the past ten years I have initiated a number of research trials that, when taken together, tell an important story about the link between apple quality and profitability. I often quote my mantra that

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Last Bite – Exponential growth

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Capitalizing on Native American images to sell fruit, Skookum and Yum-Yum labels were developed in competing regions of Washington State.

After large-scale irrigation systems and a railroad network became operational in the Pacific Northwest, there was

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Totally RED

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Because the red pigments are antioxidants, red-fleshed apples do not turn brown when sliced.

Swiss nursery owner and fruit breeder Markus Kobelt hit the headlines across Europe with the ­latest apple varieties he released. They are

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Quick Bites

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Large apple crop forecast
The Washington apple industry expects to harvest a record 108.8 million boxes of fresh apples this fall. That’s six million boxes more than during the 2009-2010 season that just ended, but only

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Pear promotions pondered

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A pear industry task force is looking at how the Pear Bureau Northwest might coordinate its domestic pear promotions with the companies supplying the pears.

The Pear Bureau works with 200 retailers around the United States

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Apple Lines

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John Baker, center, talks with supermarket staff in Dubai, a major market for Washington apples.

The Washington Apple Commission is running a training ­program for supermarkets in export markets to help retailers boost their sales of

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China: big country, small wine market

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Wine importer and distributor Scott Hitchcock, left, sampled Butch Milbrandt’s wines (Milbrandt Vineyards) during the Washington Wine Commission’s Wine Experience. Hitchcock came to learn about the potential of importing Washington wines into China.

China and its

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Yakima Valley wines in China

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Hyatt Vineyards, in the Yakima Valley subappellation of Rattlesnake Hills, was founded as a small estate vineyard surrounding the winery in 1983 by Leland and Lynda Hyatt.

What appeared to be a normal wine tasting visit

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Good Point – Kevin Moffitt

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A recent study shows how successful the Market Access Program and the Foreign Market Development programs are and can be. It would be a shame if the funding for these programs were reduced in the

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New apples for New York

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Dr. Susan Brown began breeding the new releases in 1996 and screened thousands of seedlings in the search.

Right from the start, Dr. Susan Brown knew what she wanted: An apple that was as delightful to

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Exclusively New York

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A row of New York 1 apples nears maturity.

Cornell University  has had an apple breeding program for about 110 years, and it’s been quite successful. New York 1 and New York 2 are the 65th

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A grower reaches out to consumers

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Rosa Lynn is a chance seedling discovered on Washington’s Royal Slope. The fruit stores well.

If you discover an exciting new apple variety and want it to succeed, it’s going to take more than just delivering

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