A program that began by certifying vineyards in Oregon’s Willamette Valley that were following practices to protect and restore salmon watersheds has grown to include more than half the wine grape acreage of Walla Walla Valley in Washington and Oregon and several vineyards in eastern Washington.
With major food companies joining the green movement, a growing number of farmers are being asked questions about their sustainability efforts and/or programs. Growers can either view the movement as opportunity or imposition, says Dr. Cliff Ohmart.
Although Washington State’s wine industry is well positioned in the current ‘value-driven’ wine market, a wine consultant from Napa, California, offers some suggestions to help build demand for Washington wines.
Barbara Insel, president of Stonebridge Research