Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

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Learning from last season

  • October 17th, 2013

The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers will buy apples even at high prices.

Steve Lutz, executive vice president of the Nielsen Perishables Group, is an analyst who tries to understand people from what they do while shopping [...]

Top 5 things your marketer would tell you

  • October 17th, 2013

1
We understand your risks and challenges. Mast said marketers understand the huge risks that growers take when planting orchards. Increasing production costs and retailers’ food safety requirements are just adding to the challenges.

“We want to make sure that small family farmers stay in existence,” he said. “If there [...]

Farm markets abound

  • October 17th, 2013

Many growers whose orchards are in or near urbanized or suburbanized landscapes grab the opportunity to sell their fruit directly to consumers. They do so either from markets they operate at the farm or at the growing number of farmers’ markets that dot cities and small towns.

In the northeastern [...]

  • Apple commission hires export coordinator

Apple commission hires export coordinator

  • October 1st, 2013

Randi Harnden will join the Washington Apple Commission as export coordinator starting October 7.

Her appointment is part of a staff realignment following the departure two months ago of Chris Scott, the commission’s export trade specialist. Danelle Trovato, export assistant, was promoted to his position, and Harnden takes Trovato’s place.

Commission [...]

  • Winery showcases estate fruit

Winery showcases estate fruit

  • September 1st, 2013
Kerry Shiels began as Côte Bonneville’s winemaker in 2009, after getting her master’s from the University of California, Davis, and working harvests for five different wineries in California, Australia, and Argentina.

Pear Marketing: Connect with the customer

  • September 1st, 2013

Pears are a relatively small item in the fresh produce department, but they are still important to retailers. Pears make up 1.2 percent of fresh produce sales, compared with berries at 9.7 percent, apples at 8.5 percent, and grapes at 7.5 percent.

But that’s accounting for 1.2 percent of fresh [...]

  • New York apples names

New York apples names

  • September 1st, 2013

Those two new apple varieties formerly called New York 1 and New York 2 and now named SnapDragon and RubyFrost were named “the good fashioned way, with hard work.”

That’s according to Jeff Crist, vice chair of the board of directors of NYAG (New York Apple Growers) and a fruit [...]

  • Top Five pear research needs

Top Five pear research needs

  • September 1st, 2013

Although most pears are grown in traditional orchards, the same way they’ve been grown for many decades, there’s not a great momentum for change. Ray Schmitten, a pear grower in Cashmere, Washington, says that innovation in the orchard is less critical than finding ways to ensure that consumers have [...]

  • Task force to fine-tune merger proposal

Task force to fine-tune merger proposal

  • August 22nd, 2013

Members of a task force that is exploring the idea of merging four Washington tree fruit industry organizations hope to have a concept to present to producers before the end of the year.

The task force is scheduled to meet on September 13 to pin down more details about how [...]

  • Michigan growers petition to create Tree Fruit Commission

Michigan growers petition to create Tree Fruit Commission

  • August 14th, 2013

At field days across Michigan this summer, fruit industry leaders bearing clipboards have been seeking grower signatures asking for creation of a Michigan Tree Fruit Commission.

The idea came up in June and has been on a fast track since.

Phil Korson, executive director of the Cherry Marketing Institute, said the [...]

  • Celebrating cider in Seattle

Celebrating cider in Seattle

  • August 4th, 2013

The Northwest Cider Association is planning its third annual Washington Cider Week, a ten-day celebration of craft hard cider beginning September 5 in Seattle.

Fourteen Washington cideries will participate in the event, which features more than 75 activities or special menu items at Seattle area restaurants. The publication Edible Seattle [...]

  • Washington forecasts 120-million-box apple crop

Washington forecasts 120-million-box apple crop

  • August 3rd, 2013

Washington State apple producers expect to harvest 120 million packed boxes of apples this fall, according to the industry’s August forecast, the first official tally of the season.

That’s a drop of 9 million boxes from last year. However, Michigan and New York production has rebounded from 2012 when cold [...]