Pear Bureau Northwest has launched a redesigned trade website focused on the business of pears to grow pear sales.
Visitors to www.trade.usapears.org will find information about pear varieties and availability, marketing trends and research, and promotion and merchandising materials.
The site is also home to the new USA Pears University, which offers resources to help produce professionals improve their pear knowledge, including an online training course covering handling and merchandising. The mobile- and tablet-ready site also features instructional videos for demonstration and sampling staff.
“We hear from produce managers that training is the single most important way to improve performance and enhance the shopper’s experience. Our training program helps to successfully fill this need and set up retailers for better success in the pear category,” said Kevin Moffitt, Pear Bureau Northwest president and CEO.
The website also features a Marketing Tools section that includes a point-of-sale material gallery as well as links to download customizable header cards and a social media toolkit.
Pear Bureau Northwest is a nonprofit marketing organization established in 1931 to promote fresh pears grown in Washington and Oregon on behalf of nearly 1,600 growers. For more information, visit www.usapears.org, or for retail trade information, visit www.trade.usapears.org.
Kathy Stephenson from Pear Bureau Northwest talks about how they are helping retailers market fresh pears. Watch the video below: