Growing pains for pear growers
Study shows financial hurdles to breaking into Oregon’s pear industry.
Regional rise for Midwest apples
Family has big plans for apple industry in the Upper Mississippi River region.
Tree Top CEO highlights Hort Show opening session
Craig Green, president and CEO of Tree Top, shared concrete plans for the future of
Sustaining history for California vineyards
California wine industry has years of sustainable certification.
SweeTango seeking grassroots boost
SweeTango growers partnering with direct marketers.
Blueberry industry votes to continue collective research and promotion program
U.S. producers and importers of blueberries overwhelmingly voted to continue a national collective research and
Vineyarding in the Far North
Wineries making a mark in Michigan’s Upper Peninsula.
USApple speaker says alternative sales channels can boost apple profits.
Grab bag boom
Shippers adjust to increased demand for bags accelerated by the coronavirus pandemic.
Lyons: Harnessing the power of international e-marketing
As more consumers find their fresh fruit online, Washington Apple Commission is up to the challenge.
Gem reaches Year 3
Producers of dual-threat pear now have enough volume to market more aggressively.
Toward precision pear packing
For Anjous, ripening efforts begin to pay off.
Moffitt: Still fresh after 90 years
Social media marketing and “Pearsonality” graphics introduce consumers to pears.
Epstein: Moving targets for MRLs
Maximum residue levels (MRLs) for pesticides on fruit have become extremely dynamic and the Northwest Horticultural Council is working to keep the Pacific Northwest tree fruit industry ahead of the curve.
Blueberry exports reach China
A retailer in China held a ceremony this month to mark the first promoted import
Marketing messages growing behind the scenes
Marketing groups commission videos to communicate growers’ efforts and decisions.
New York apples open to all
Latest Cornell releases will fill different sales niches in apple market.
North Central Washington growers are finding new life in Honeycrisp-derived club varieties well-suited for their climate.
Psycho Clown scores a win for pears
USA Pears contracts with Mexican luchador as health spokesman.
Wineries find it pays to put a label on it
New York viticulture seeks to verify sustainable practices.
A healthy foundation for marketing
Decades of research undergirds fruit marketing messages.
Thurlby: Make room for blooms
Cherry industry takes notes on last season’s success and invests in healthy markets for 2021.
Sending the blues overseas
Washington, Oregon growers launch blueberry marketing programs in Southeast Asia.
U.K. experience plus U.S. innovation makes for good hard cider blend.
Sophomore slump for Cosmic Crisp?
Marketers point to pandemic pressure as Cosmic Crisp faces lower prices and slow movement.
For Washington wine, the glasses are half full
The challenges for the state’s wine industry highlight a few bright spots.
Asian pears not for the thin-skinned
Asian pears can work in Eastern states but need intensive management.
California cuts back wine grape acreage
Vineyard removals and a short 2020 crop ease the pressure, but “structural oversupply” remains.
WA 38 details shared via webinar
Managers of the commercialization of the WA 38, the Washington State University apple marketed as
Organic ins and outs
Three pear industry leaders discuss the considerations of organic production.
Washington vineyard betting on bubbles
One Washington winery is planting sparkling-specific vineyards to capitalize on the growing demand.
2021 Cherry Institute spotlights Northwest cherry successes
Of all produce, cherries showed the highest percentage of dollar growth in March to September
Packers dwarfed but not disadvantaged
East, Midwest push back against Pacific Northwest pressure.
Ohio Apples rebrands as Fresh Forward
Ohio Apples has rebranded as Fresh Forward, according to a news release. In recent years,
2021 will bring policy changes, challenges.
Cosmic cousin still growing
Growers, industry build the WA 2 program with little fanfare so far.
Chelsea Van Acker, a young grower from Williamson, New York
Chelsea grew up on the family farm, Van Acker Farms, graduated from Cornell University and works in field services for New York Apples Sales. She’s the daughter of Dan and Lori Van Acker.
Pandemic brings loads to bear with trucking rate
Hort Show speaker: Pandemic pushes already high shipping costs higher.
Grape stats for 2020: good, bad and ugh-ly
Concord growers enjoy rising demand and prices, while Washington wine grape growers struggle with reduced demand, smoke concerns.
Erica Bland, a young grower from Dryden, Washington
Erica is a fourth-generation farmer with a degree in criminal justice and sits on the Blue Star Growers board of directors. Erica is the daughter of Vince and Lesa Bland.
Hort Show Day 1: Apple variety overload again a topic at annual conference
Phil Lempert, keynote speaker at the Washington State Tree Fruit Association's live video event on
Prophecies from a Supermarket Guru
Keynote Hort Show speaker to share predictions of future grocery shopping.
Royally sweet additions to Washington AVAs
Royal Slope, Candy Mountain become Washington’s newest American Viticultural Areas.
An ethos beyond organic
Biodynamic viticulture, which combines ecology and a sense of spirituality, is attracting wine industry interest.
Fighting food fears with farming facts
Agriculture must combat consumer misperceptions.
The club crowd
Apple growers, packers, retailers and consumers are all trying to find their way in the growing maze of managed varieties.
The pandemic press on apple marketing
Marketers, retailers respond to a year of chaos for consumers.
Apple forecast: 2020 crop down 3 percent from last year
Gala officially bests Red Delicious as the top variety, and Honeycrisp is expected to rank third in 2020.
An unprecedented year
USApple focuses on positive during virtual conference.
Fryhover: Allow apple competition
With exports falling, the Washington Apple Commission looks to focus on home court strength.