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Tighten the belt
Expecting a short crop, Washington Apple Commission reduces its budget and USApple dues.
Mount Adams Fruit purchases part of former Stadelman Fruit
Mount Adams Fruit of Bingen, Washington, has agreed to purchase the majority of Stadelman Fruit Co.’s Oregon operations.
A brave blue world
U.S. blueberry marketers aim for “world’s favorite fruit” position.
Sustainable steps for Washington vineyards
As Washington’s new wine grape growing certification program rolls out this summer, test pilot growers share insights.
Pear Bureau Northwest Promotes Bob Catinella to director of merchandising
Pear Bureau Northwest announced in a news release the promotion of Bob Catinella to director
CSA surge
Pandemic drives produce shoppers to subscription services.
Garza: Taking Washington ag to new places
WSDA helps growers share their story in export markets.
Thurlby: Fruitful thinking
Northwest cherry growers hope to take advantage of market opportunities in 2022.
An uncertain path for a Colorado family farm
Organic grower reflects on the future of his family farm after back-to-back disasters and the ongoing threat of drought.
Apple expectations
A Colorado fruit-growing family refocuses on apples — and cider.
Nuanced improvement for Washington wine industry
WineVit speakers describe supply-demand balances as better but with caveats.
Grower cooperative looks beyond concentrate
Tree Top details plans to keep up with shifting consumer demands.
War in the heart of Europe’s apple production region may change the global picture for apple exports, according to Washington Apple Commission
The Russian invasion of Ukraine is not just a humanitarian and political crisis, it’s also
Washington’s own sustainability program kicks off at WineVit
It was a packed house on Wednesday, Feb. 9, at WineVit for the session focused on the launch of Washington’s new sustainability certification program, SustainableWA. That’s a great sign, speakers said.
Cashing in on Cosmics
Prices for Cosmic Crisp finish 2020–2021 season as one of highest in apple market.
Scharlau: Rebels with a sustainable cause
Washington wine leaders worked long and hard to finally reach “the Standard.”
Sustainable packaging push
Packers roll out cardboard consumer packs for Costco.
Torres: New alternative for superficial scald
A plant-derived antioxidant oil proves comparable to synthetic controls now banned in some export markets.
An Eastern club apple with a twist
Partnership expands club apple for the Eastern U.S. to the West.
New York apples expanding sales
SnapDragon, RubyFrost marketing spreads beyond New York.
Online sales hold an opportunity inside
California gift basket company pivots to Amazon cherry sales.
Concord course-correction
High demand and low supply drive nearly $100 price jump.
Apple exports face another ‘tough year’
Lingering trade conflict, port problems, variety shifts slow international shipments.
Come on, get Happi
A precocious summer pear with a wide window of eating quality looks to find a spot in the supermarket.
Pear evaluators learn ‘aggressive sniffing’ to determine consumer preferences
Washington State University and Oregon State University food scientists begin pear evaluations.
Growing pains for pear growers
Study shows financial hurdles to breaking into Oregon’s pear industry.
Regional rise for Midwest apples
Family has big plans for apple industry in the Upper Mississippi River region.
Tree Top CEO highlights Hort Show opening session
Craig Green, president and CEO of Tree Top, shared concrete plans for the future of
Sustaining history for California vineyards
California wine industry has years of sustainable certification.
SweeTango seeking grassroots boost
SweeTango growers partnering with direct marketers.
Blueberry industry votes to continue collective research and promotion program
U.S. producers and importers of blueberries overwhelmingly voted to continue a national collective research and
Vineyarding in the Far North
Wineries making a mark in Michigan’s Upper Peninsula.
Apple opportunities
USApple speaker says alternative sales channels can boost apple profits.
Grab bag boom
Shippers adjust to increased demand for bags accelerated by the coronavirus pandemic.
Lyons: Harnessing the power of international e-marketing
As more consumers find their fresh fruit online, Washington Apple Commission is up to the challenge.
Gem reaches Year 3
Producers of dual-threat pear now have enough volume to market more aggressively.
Toward precision pear packing
For Anjous, ripening efforts begin to pay off.
Moffitt: Still fresh after 90 years
Social media marketing and “Pearsonality” graphics introduce consumers to pears.
Epstein: Moving targets for MRLs
Maximum residue levels (MRLs) for pesticides on fruit have become extremely dynamic and the Northwest Horticultural Council is working to keep the Pacific Northwest tree fruit industry ahead of the curve.
Blueberry exports reach China
A retailer in China held a ceremony this month to mark the first promoted import
Marketing messages growing behind the scenes
Marketing groups commission videos to communicate growers’ efforts and decisions.
New York apples open to all
Latest Cornell releases will fill different sales niches in apple market.
Okanogan opportunities
North Central Washington growers are finding new life in Honeycrisp-derived club varieties well-suited for their climate.
Psycho Clown scores a win for pears
USA Pears contracts with Mexican luchador as health spokesman.
Wineries find it pays to put a label on it
New York viticulture seeks to verify sustainable practices.
A healthy foundation for marketing
Decades of research undergirds fruit marketing messages.
Thurlby: Make room for blooms
Cherry industry takes notes on last season’s success and invests in healthy markets for 2021.
Sending the blues overseas
Washington, Oregon growers launch blueberry marketing programs in Southeast Asia.
Joining ciders
U.K. experience plus U.S. innovation makes for good hard cider blend.
Sophomore slump for Cosmic Crisp?
Marketers point to pandemic pressure as Cosmic Crisp faces lower prices and slow movement.