Kevin Moffitt

Useful Web Sites

By |October 4th, 2010|

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The 2010 pear season is starting out well and we have a lot of activities and programs to help ensure

Past, Present and Future Innovations in the Produce Industry

By |September 2nd, 2010|

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Recently I participated in a survey conducted by a major produce magazine to identify the most important innovations that have

Lower Worldwide Pear Supplies Expected

By |August 20th, 2010|

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Recent news from the World Apple and Pear Association (WAPA) show a 19% projected decline in pear production in the

Consumer Outreach

By |July 25th, 2010|

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Reaching consumers with information about pears is an important way to raise awareness and usage. One of the best ways

Good Point – Kevin Moffitt

By |July 1st, 2010|

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A recent study shows how successful the Market Access Program and the Foreign Market Development programs are and can be.

Fresh Pear Estimates

By |June 18th, 2010|

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The Pear Bureau and Fresh Pear Committee held their annual meetings in Portland on June 2nd and 3rd. In addition

Retail Real Estate

By |May 12th, 2010|

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There are around 600 items in an average retail produce department in the US today, each vying for the consumer’s

Marketing with social technology

By |April 21st, 2010|

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Today’s consumer is not the passive consumer of 10 or 20 years ago. Consumers want to be involved in the

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