ADVERTISEMENT
Prengaman: The reign of uncertainty
Trade wars and mass firings bring upheaval to the fruit industry.
A smaller and healthier Washington wine industry — Video
As the Washington wine industry contracts, it also finds areas of opportunity.
Washington Apple Commission resumes full funding of its USApple dues
The Washington Apple Commission voted to rescind the cap it placed on funding provided to the U.S. Apple Association in 2022 and resume funding the advocacy organization at the same per-bushel rate as the rest of the industry...
To tariff or not to tariff? Fruit industry navigating North American export uncertainty
How would a North American tariff war impact Washington apple exports?
More red ahead for cherry promotions
Northwest cherry promoters to reuse imagery and strategy from successful 2024 season.
Penticton hort show focuses on climate challenges, risk management and handling neighbor conflict
British Columbia orchardists and vineyardists gathered this week at the Southern Interior Horticultural Show in Penticton to discuss strategies for managing climate challenges, pests and diseases and neighbor complaints...
Fruit production in sunny South Africa
Solar panels and orchards soak up the South African sunshine, which powers the region’s $1 billion export-focused tree fruit industry.
Closure of Sage Fruit sales desk triggers shake-up of Washington fruit volumes for 2025
The new year kicked off with some new alignments in the Washington tree fruit industry, following the closure of the Sage Fruit sales desk at the end of 2024...
Cosmic Crisp marks critical mass
WA 38 volume reaches year-round market levels.
US fruit exporters target Mexico
America’s southern neighbor makes an attractive fruit export market.
Marketing, technology, disease and a new Cherry King mark Cherry Institute 2025
Administrators of Northwest Cherries told growers Jan. 10 at the 82nd annual Cherry Institute in Yakima, Washington, that the 2024 season was successful in shipping and promotions, a welcome bright spot after several tough years...
Price pivots for apple producers
Growers seeking greater profits in organic and direct-retail markets.
The SKU view for the apple category
The apple industry navigates a new era as retailers seek to cull the apple category to the top-performing varieties.
Longtime industry leader highlights opening morning of Washington State Tree Fruit Association Annual Meeting
Gary Grove, a soon-to-be professor emeritus of plant pathology at Washington State University, told growers they face “significant but surmountable challenges” at the Washington State Tree Fruit Association Annual Meeting at the Yakima Convention Center...
Farmfluencers building brands for their farms
Branding brings benefits and drawbacks for agritourism.
An editor’s note on WA 64 apple commercialization
The same company managing nursery propagation of the WA 64 will also steer marketing for the new apple...
Change of hue for Washington vineyards
As Washington’s red wine grape tide falls, whites are on the rise.
Washington Apple Commission talks 2024 crop and promotional plans
The Washington Apple Commission met Oct. 15 in Ellensburg for the first time with new president Michael Schadler on board and discussed the ongoing harvest, the promotional budget for the 2024–25 crop year and how the success of those programs is measured...
Apples made in the Midwest
Quest for the perfect variety grows beyond one region.
Fryhover: Supply, demand, decisions
U.S. apple industry is at a critical crossroads of difficult choices.
Industry advocating Eat More Apples campaign
Downturn in apple consumption sparks new marketing effort.
A healthy choice for Washington apples
Washington apple industry considers promoting the health benefits of apples in a collectively funded domestic marketing campaign.
Know your costs to grow
Washington State University produces how-to video for ag enterprise budgets.
Peach grower finding the sweet spot for profitable production
California canning peach grower tries some fresh sales in a search for the right scale.
Field-fresh peaches fill specialty market demand
Wapato, Washington, farm delicately hand-packs fruit right in the orchard.
Low labor supply keeps Smallwood stone fruit crop small
Labor crunch limits scale of Washington stone fruit grower.
Minnesota apple delivers a mouthwatering munch
New University of Minnesota apple release, Kudos, could be a perfect fit for farm markets and U-picks.
Correa tapped to lead Fresh Pear Committee
The Northwest pear industry has filled one of the leadership positions vacated by the outgoing Kevin Moffitt, longtime president and CEO of Pear Bureau Northwest...
Washington Apple Commission announces new president
The Washington Apple Commission announced the hiring of a new president, Michael Schadler, to take the reins of the export-focused organization in September...
Family-centered farming in Central California
California fruit family turns to cidery, direct sales and U-pick to keep fourth generation involved.
Apple growers nurturing the niches
Small growers bet on high-value managed varieties.
Market prepping for Washington’s next apple — Video
WA 64 winds its way through commercialization.
Washington Apple Commission hears health marketing proposal
Should the Washington Apple Commission dip a toe back into the world of domestic marketing by backing a new campaign promoting the health benefits of apples?
Tree fruit groups receive federal funding to help build export markets
Tree fruit industry groups will receive a share of federal funding to help diversify export markets...
Thurlby: The power of price
Cherry consumers rank quality and flavor as most important, but cost is a key metric, too.
Peach growers optimize advantages of local loyalty
Regional peach production still powers Midwest retail sales.
WSU to hold Ravenholt symposium on sustainable wine production May 9–10
Washington State University’s Viticulture and Enology department will host a two-day symposium on sustainable wine production, new technologies and climate resilience...
USApple to host season-end webinar May 14
The U.S. Apple Association will host a webinar May 14 to take a rearview-mirror look at the 2023–24 apple season...
Washington ag moves to strengthen relationship with Vietnam on trade mission
The Washington State Department of Agriculture signed a memorandum of understanding with Vietnam’s agriculture minister to strengthen agricultural trade, development and research between the two regions...
Kurrle: Taking the cause to Capitol Hill — Video
The apple industry heads to Washington, D.C., to talk trade, Farm Bill and ag labor.
Navigating the new Washington wine landscape — Video
Washington wine industry looks at positioning itself for success in an era of shifting consumer demands.
Moffitt to leave Pear Bureau Northwest
Later this year, Kevin Moffitt will begin leaving Pear Bureau Northwest after 35 years with the nonprofit marketing organization.
Mixed messages for organic apple industry
Organic demand curves give Washington apple marketers pause.
Cherry King, motivation and marketing punctuate Cherry Institute
The Northwest Cherry Growers gathered in January for the 81st annual Cherry Institute featuring the crowning of the Cherry King and an inspirational keynote speaker with a tale of overcoming adversity...
Okanogan Valley farms growing in the land of perseverance
Growers in Washington’s Okanogan Valley find creative ways to thrive on small parcels.
Small grower cooperative makes a change for the bigger
Okanogan marketing cooperative expands with mid-.
Washington cherry growers to vote on marketing order referendum
Washington cherry growers: Check your mailbox! Ballots for the continuance referendum on the Washington Cherry Marketing Committee are in the mail...
Apple industry discusses collective marketing
A new industry conversation considers declining consumption and what collective apple marketing could look like in the modern era.
Grand Tasting highlights final day of WineVit
Niche varieties such as Chenin Blanc, Semillon and sparkling Lemberger Blanc de Noir — and the opportunities that could come with them — were on the menu Wednesday during the Grand Tasting event at WineVit...
WineVit State of the Industry session looks at national challenges to wine consumption and local opportunities for growth
Speakers shared a lot of data during the WineVit State of the Industry session, to paint a picture of the challenges at play and chart paths forward...